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House of Brands - ViacomCBS Set To Expand CBS All Access

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Press Release

Accelerate Momentum in Streaming

Take a differentiated approach that builds on ViacomCBS’ unique foundation in streaming, plays to its strengths and fulfills unmet audience and partner needs.

Complement the company’s leading free Pluto TV and premium pay Showtime OTT offerings by adding a broad pay offering, built on the foundation of CBS All Access.

Offerings in free, broad pay and premium pay provides opportunity to serve largest potential consumer market while providing benefits in subscriber acquisition, churn and lifetime value.

New broad pay “House of Brands” product will expand CBS All Access by adding the company’s scaled assets in film and TV, including world-renowned brands, and reaffirm and expand the value of entertainment, news and sports – through on-demand and live experiences – for audiences around the world.

Go-to-market strategy includes partnerships with both traditional and new distributors, domestically and internationally.


ViacomCBS has revealed more details about its digital future with plans to expand CBS All Access by launching a “House of Brands” product.

The company said it would look to “accelerate momentum in streaming” after laying out a strategic update as part of its fourth-quarter fiscal 2019 results, the first since it closed the merger between the two companies on December 4.

It has unveiled a three-pronged approach, one of which is launching a “House of Brands” products that will expand CBS All Access.


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