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Ratings News - 27th February 2013 (Full Tables Posted)

Today's Early Overnight Ratings

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)

Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Metered Market Tuesday Ratings
CBS Wins; Soft Start for the Eye Net’s “Golden Boy”

Tuesday 2/26/13

CBS 10.1/16
ABC 4.3/ 7
Fox 2.8/ 4
NBC 2.5/ 4
CW 0.9/ 1


-Percent Change from Year-Ago Evening – Tuesday 2/28/12:
ABC: +13, CBS: + 6, CW: no change, NBC: -34, Fox: -74


“NCIS” (CBS), “NCIS: Los Angeles” (CBS)

-Honorable Mention:
“Celebrity Wife Swap” (ABC)

“Golden Boy” (CBS)

“Betty White’s Off Their Rockers” (NBC), “Raising Hope” (Fox), “Hart of Dixie” (CW), “Go On” (NBC), “The New Normal” (NBC), “The Mindy Project” (Fox), “Cult” (CW), “Smash” (NBC)


-Ratings Breakdown:
It was an easy Tuesday overnight victory for CBS, which actually beat ABC, NBC and Fox combined. “NCIS,” as always, was the top-rated show of the evening with a 12.8 rating/20 share (+ 9 percent from the year-ago evening). And it led into spin-off “NCIS: Los Angeles” at a compatible (and very dominant) 10.5/16 at 9 p.m. Will CBS break up the two next season to potentially make room for the “NCIS: Los Angeles” spin-off at 9 p.m.? Stay tuned.

In series-premiere news, new CBS crime solver “Golden Boy” won the 10 p.m. hour with a 6.9/12, which outdelivered No. 2 “Body of Proof” on ABC (4.7/ 8) by 47 percent. And it was on par with year-ago time period occupant “Unforgettable.” But “Golden Boy” opened 27 percent below the debut of regularly scheduled “Vegas” (9.4/16 on 9/25/12). It slipped by 12 percent in household rating in the second half-hour (7.4/12 to 6.5/12). And retention for “Golden Boy” out of the 9:30 p.m. portion of “NCIS: Los Angeles” (10.3/16) was modest at 67 percent. All things considered, this is a disappointing debut for not so “Golden Boy.”

“Golden Boy” will have one more preview in the Tuesday 10 p.m. hour next week, and it moves into its regularly scheduled Friday 9 p.m. hour (out of “Undercover Boss” and into “Blue Bloods”) on March 8. Is it just me, or are all these generic CBS crime solvers beginning to wear thin?

In season-premiere news, “Celebrity Wife Swap” on ABC, featuring Kate Gosselin and Kendra Wilkinson trading households for one week, opened second in the 8 p.m. hour with a respectable 5.3/ 8. Comparably, this beat the year-ago combination of “Last Man Standing” (4.6/ 7 on 2/28/12) and “Cougar Town” (3.1/ 5) by an average of 38 percent. And it was up by 39 percent from “The Taste” in the week-ago time period (3.8/ 6 on Feb. 19).

Next was sluggish “The Taste,” which now airs Tuesdays at 9 p.m. ET, at a 3.1/ 5 (#2), followed by aforementioned older-skewing “Body of Proof” at a second-place 4.7/ 8 at 10 p.m. Retention for “The Taste” out of the 8:30 p.m. portion of “Celebrity Wife Swap” (5.2/ 8) was weak at 62 percent.

In week two news, CW drama “Cult” dipped by 12 percent from its already DOA debut, with a mere 0.7/ 1 in the overnights at 9 p.m. And the 0.8/ 1 one week earlier translated into 860,000 viewers and a 0.3 rating/1 share among adults 18-49 (based on the Live Plus Same Day data). Retention for “Cult” out of 8:30 p.m. portion of on-the-fence lead-in “Hart of Dixie” (1.1/ 2), meanwhile, was 64 percent. Tick, tock…the cancellation clock is ticking.

Overall, “Hart of Dixie” averaged a weak 1.2/ 2 (#5) in the overnights from 8-9 p.m.

Over at Fox, a one-hour edition of “Raising Hope” did not resonate with a fourth-place 2.6/ 4 from 8-9 p.m. And it led into diluted “New Girl” (#2: 3.5/ 5), which always picks up noticeable steam in the young adult demos, and freshman “The Mindy Project” (#3: 2.5/ 4), which is not worthy of a second season.

Fourth-place NBC was virtually off the charts with its weak combination of two episodes (original and repeat) of “Betty White’s Off Their Rockers” (8 p.m.: #3, 2.9/ 5; 8:30 p.m.: #3, 2.6/ 4), “Go On” (#4: 2.3/ 4), “The New Normal” (#4: 2.2/ 4) and “Smash” (#3: 2.6/ 5). Minus the lead-in support from “The Voice,” “Go On” is a shell of its former delivery.

Source: Nielsen Media Research

Source: Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) we post the TV Ratings for the previous night.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below)

Additional Ratings Resources

If you’re interested in Ratings/Renewal/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.

Our Cancellation/Renewal predictions for the current season.
Ratings Database
Historical Ratings Database for nearly all major US shows going back to their first episodes.
Full Season Tables
The current season full ratings tables for both Total Viewers and 18-49 Demos
Ratings Scorecard
See how all the shows stack up against each other in the Ratings Scorecard Table.

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