Ratings News - 9th May 2011

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, May 8, 2011.

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-Yesterday’s Winners:
60 Minutes (CBS), Desperate Housewives (ABC)

-Honorable Mention:
The Amazing Race (CBS), Celebrity Apprentice (NBC), CSI: Miami (CBS)

-Yesterday’s Losers:
Dateline (NBC), American Dad (Fox), Bob’s Burgers (Fox)

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-Ratings Breakdown:
CBS led the Sunday overnight troops, beating No. 2 ABC (which was once unstoppable on the evening) by 35 percent. Third overall was NBC, following by Fox, which never resonates in the metered markets on Sunday.

CBS granddaddy 60 Minutes opened on a winning overnight note, with an above-average 9.8 rating/19 share at 7 p.m. Next was the two-hour season-finale of The Amazing Race with a 5.9/ 11 from 8-10 p.m., and the half-hour breakdown as follows:

The Amazing Race (CBS)
8:00 p.m.: 6.2/11 (#1)
8:30 p.m.: 5.9/10 (#1)
9:00 p.m.: 5.7/ 9 (#2)
9:30 p.m.: 6.0/ 9 (#2)

The Amazing Race led into the season-finale of CSI: Miami at a dominant 6.1/11 at 10 p.m. Although CSI: Miami lost plenty of steam this season by moving from Monday to Sunday, results were still strong enough to warrant a 10th season renewal.

Over at ABC, veteran America’s Funniest Home Videos, which is poised to outlive us all, finished second at 7 p.m. with a 3.6/ 7 in the overnights. That led into the networks aging combination of Extreme Makeover: Home Edition (#2: 5.7/ 8), Desperate Housewives (#1: 6.9/11) and the season-finale of five year-old Brother’s & Sisters (#3: 5.3/ 9) from 8-11 p.m. Rumor has it ABC will order a reduced number of episodes for one final season of Brothers & Sisters in 2011-12. While Desperate Housewives deserves positive mention for winning the 9 p.m. hour, year-to-year it dipped by 15 percent in the metered markets. So, you have to wonder if it is strong enough to remain in the pivotal Sunday 9 p.m. time period.

NBC kicked-off the evening with minimal interest, as usual, care of Dateline like a third-place 3.0/ 6 at 7 p.m. With America’s Next Great Restaurant concluding last week, a three-hour edition of Celebrity Apprentice scored a 5.3/ 9 from 8-11 p.m., which was below average due to the 4.7/ 8 in the 8 p.m. hour. Here is the half-hour breakdown:

Celebrity Apprentice (NBC)
8:00 p.m.: 4.4/ 8 (#2t)
8:30 p.m.: 4.9/ 8 (#3)
9:00 p.m.: 5.6/ 9 (#3)
9:30 p.m.: 5.2/ 8 (#3)
10:00 p.m.: 5.7/ 9 (#2)
10:30 p.m.: 6.0/10 (#2)

Fox finished last in each half-hour with its animated rotation of a repeat of The Simpsons (1.5/ 3), American Dad (1.9/ 4), an original installment of The Simpsons (3.3/ 6), Bob’s Burger’s (2.5/ 4), Family Guy (3.9/ 6) and The Cleveland Show (2.8/ 4) from 7-10 p.m. Worth noting for Family Guy was the overnight growth of 56 percent out of Bob’s Burgers, which Fox might have thought twice about renewing.

Source: Nielsen Media Research data


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