Ratings News - 10th October 2010

Sunday 10/10/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 10.4/17
NBC 8.6/14
ABC 6.0/10
Fox 3.5/ 6

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-Percent Change From the Year-Ago Evening (Sunday, October 11, 2009):
CBS: +25, ABC: + 2, NBC: + 1, Fox: - 5

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, October 10, 2010

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-Yesterday’s Winners:
Football overrun (CBS), 60 Minutes (CBS), Sunday Night Football: Philadelphia at San Francisco (NBC), The Amazing Race (CBS), Desperate Housewives (ABC), Family guy (Fox), Undercover Boss (CBS)

-Yesterday’s Losers (excluding repeats):
Nothing…Sunday remains an active night of television.

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-Ratings Breakdown:
Led by an approximate one-hour primetime football overrun, CBS dominated this third Sunday of the new season in the overnights, with a 21 percent advantage over second-place NBC. Third overall was ABC, followed by demo dependent Fox.

Keeping in mind that all program results for CBS are approximate due to the football overrun, the NFL match-up more than doubled the three competing networks combined with a 15.4 rating/27 share in the 7 p.m. hour. Next on the Eye net was granddaddy 60 Minutes at 8 p.m. (#1: 10.3/16), followed by The Amazing Race (#3: 7.9/12) and Undercover Boss (#2: 8.0/13) from 9-11 p.m. At this point, I do not know how the participants on Undercover Boss are not aware what is going on, particularly when they are en route to the company’s headquarters at the end of the episode.

On NBC, Philadelphia at San Francisco on Sunday Night Football was below-average but still clearly on the map, with an estimated 11.5/18 from 8:30-11 p.m. As a reminder, results for any live sporting event are always approximate. Here is the half-hour breakdown:

Sunday Night Football (NBC)
8:30 p.m.: 11.0/18 (#1)
9:00 p.m.: 12.1/19 (#1)
9:30 p.m.: 12.2/19 (#1)
10:00 p.m.: 11.2/18 (#1)
10:30 p.m.: 11.2/18 (#1)

Earlier in the evening on NBC was pre-game Football Night in America as follows:

Football Night in America
7:00 p.m. – part one: 1.5/ 3 (#4)
7:30 p.m. – part two: 2.1/ 4 (#4)
8:00 p.m. – part three: 7.0/12 (#2)

ABC had nothing unusual to report with its combination of America’s Funniest Home Videos (#2: 3.8/ 7), Extreme Makeover: Home Edition (#3: 5.3/ 9), Desperate Housewives (#2: 8.6/13) and Brothers & Sisters (#3: 6.4/10), which held 74 percent of the 9:30 p.m. portion of Desperate Housewives (8.7/13). As usual, Teri Hatcher has the worst storyline on the dramedy this season, and Vanessa Williams is the new Nicolette Sheridan.

Fox filled the 7 p.m. hour with repeats of The Cleveland Show (#3: 2.2/ 4) and The Simpsons (#3: 2.5/ 4), followed by original telecasts of its 8-10 p.m. animated block of The Simpsons (#4: 4.4/ 7), The Cleveland Show (#4: 3.7/ 6), Family Guy (#4: 4.7/ 7) and American Dad (#4: 3.4/ 5). Family Guy, as always, was the standout, with overnight growth of 27 percent out of The Cleveland Show.

Source: Nielsen Media Research data

Source: SpoilerTV