Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Metered Market Wednesday Rating
“The Dovekeepers” Drops By 33 Percent from Night One
Wednesday 4/01/15
Household
Rating/Share
Fox 6.0/10
ABC 4.6/ 8
NBC 4.5/ 8
CBS 4.4/ 7
CW 1.6/ 3
-Percent Change from Year-Ago Evening – Wednesday 4/02/14:
NBC: +18, ABC: + 7, Fox: – 2, CW: – 6, CBS: -30
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.
-Winners:
“Survivor” (CBS), “Modern Family” (ABC)
-Honorable Mention:
“The Goldbergs” (ABC)
-Losers (excluding repeats):
“The Dovekeepers,” part two (CBS), “Nashville” (ABC)
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Ratings Breakdown:
Two hours of Fox’s “American Idol” topped this first night in April, with a 6.0 rating/10 share in the household overnights from 8-10 p.m. Comparably, this was two-tenths of a rating point (or three percent) below the 6.2/10 last week, which translated into 8.46 million viewers and a 1.7 rating/6 share in adults 18-49 (based on the Live + Same Day data). In other words, current viewing levels are enough to keep “American Idol” on the air, but the singing competition pales in comparison to what it once was. As for Harry Connick, Jr. fawning over Kelly Clarkson last night…barf!
On CBS, the second (and final) part of miniseries “The Dovekeepers” took a tumble, dropping by 33 percent in the overnights from one night earlier. “The Dovekeepers” conclusion scored a 3.9/ 6 from 9-11 p.m. On Tuesday, a 5.8/ 9 in the overnights for part one translated into 8.98 million viewers and a 1.0/ 3 among adults 18-49, based on the Live + Same Day data. That said, you can anticipate the demo to look like a 0.7.
Earlier in the evening on the Eye net was reliable “Survivor” at a second-place 5.6/ 9 from 8-9 p.m. To anyone wondering why a 5.6 overnight rating for “Survivor” is labeled as a “winner” and a 6.0 rating for competing “American Idol:” is not, a 5.8 for “Survivor” last week resulted in a 2.3/ 8 in adults 18-49. The 6.2 for “Idol” was only a 1.7/ 6 in the demo.
Tops on ABC (and for the evening) was “Modern Family” with a 6.4/10 in the 9 p.m. half-hour, which was on par from both last week and the year-ago evening. “Modern Family” led into a 4.8/ 8 (#2) for freshman “black-ish” at 9:30 p.m., which is a shoo-in for renewal. But three-year-old drama “Nashville,” as expected, sunk to a last-place 3.6/ 6 at 10 p.m.
Earlier in the evening on ABC were comedies “The Middle” (#3: 5.1/ 9), which is worthy of a seventh season renewal, and “The “Goldbergs” (#3t, 4.4/ 7) at typical overnight levels from 8-9 p.m.
Elsewhere, NBC managed to inch up to third-place in the overnights with its older-skewing drama line-up of “The Mysteries of Laura” (#4: 4.4/ 7), “Law & Order: SVU” (#3: 4.5/ 7) and “Chicago PD” (#1: 4.7/ 8). And it will probably also finish third overall in adults 18-49 because of the older-skew of “The Dovekeepers” on CBS. And The CW was flat from one week earlier care of “Arrow” (#5: 2.0/ 3) and “Supernatural” (#5: 1.2/ 2).
Source: Nielsen Media Research data
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
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