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Manifest - NBC's No.1 Most Time-Shifted Series Premiere *Updated with L+3*



L+3 UPDATE: “MANIFEST” IS NBC’S #1 MOST TIME-SHIFTED SERIES PREMIERE ON RECORD

IN ITS FIRST THREE DAYS OF TIME-SHIFTING, “MANIFEST” ADDS +5.7 MILLION VIEWERS, BIGGEST LIFT TO DATE FOR AN NBC DEBUT, 3ND MOST FOR ANY PREMIERE AND THE #4 ALL-TIME L+3 LIFT FOR ANY TELECAST ON BROADCAST OR CABLE

“NEW AMSTERDAM” GENERATES NBC’S #5 BIGGEST TOTAL-VIEWER LIFT ON RECORD FOR A SERIES PREMIERE IN “LIVE PLUS TWO DAY” NIELSENS ON DIGITAL, “MANIFEST” & “NEW AMSTERDAM” ARE NBC’S #1 & #3 BIGGEST SERIES LAUNCHES ON RECORD

After three days of linear time-shifting, NBC’s debuting drama “Manifest” has set a new NBC record, adding more than +5.7 million viewers (going from 10.411 million persons in “live plus same day” Nielsens to 16.134 million in “live plus three days”). The 16.134 million makes 'Manifest' NBC’s most-watched series premiere in L+3 in six years, since “The Blacklist” delivered 16.945 million viewers in L+3 with its 2013 launch.

The +5.7 million viewer lift in L+3 is the biggest for an NBC series premiere in measurement history, which dates back to May 2007, beating the prior record of last year’s return of “Will & Grace” (with a L+3 lift of 4.595 million), according to figures from Nielsen Media Research.

“Manifest” also ranks #3 among all L+3 lifts for any series debut on broadcast or cable on record, behind only last spring’s debut of “Roseanne” (+6.586 million) and the 2014 premiere of “How To Get Away With Murder” (+5.934 million).

Additionally, the “Manifest” premiere ranks #4 all-time for biggest L+3 lift among all telecasts on broadcast and cable, premieres or otherwise, behind only the “Roseanne” and “HTGAWM” debuts and the Dec. 17, 2015 episode of “The Big Bang Theory” (+5.888 million).

In adult 18-49 rating, “Manifest” has delivered the #2 biggest L+3 lift for an NBC series premiere to date, growing +1.47 points (from a 2.16 in L+SD to a 3.63 in L+3), behind only the +1.60 for the revival episodes of “Will & Grace.”

Tuesday’s debut of “New Amsterdam” ranks as NBC’s #5 most time-shifted series launch on record in “live plus two days” total-viewer Nielsens. With its first two days of time-shifting counted, “New Amsterdam” has grown by +3.263 million viewers (from 8.390 million persons in L+SD to 11.653 million in L+2), to rank #5 among all NBC series premieres on record behind only the L+2 lifts of “Manifest” (+4.900 million), “Blindspot” (+3.930 million), “The Blacklist” (+3.620 million) and “Will & Grace” (+3.605 million). The “New Amsterdam” 18-49 rating has grown by +38% or +0.70 of a rating point from a 1.84 in L+SD to a 2.54 in L+2.

On digital platforms, “Manifest” has added a projected 0.84 rating in adults 18-49 after four days, to rank as NBC’s top series launch on record in digital (dating back to the fall of 2014), topping the previous record of 0.62 for last year’s “Will & Grace” through four days.

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“MANIFEST” IS NBC’S #1 MOST TIME-SHIFTED SERIES PREMIERE ON RECORD

IN ITS FIRST TWO DAYS OF TIME-SHIFTING, “MANIFEST” ADDS +4.9 MILLION VIEWERS, BIGGEST LIFT TO DATE FOR AN NBC DEBUT, 2ND MOST FOR ANY PREMIERE AND THE #4 ALL-TIME LIFT FOR ANY TELECAST ON BROADCAST OR CABLE

“NEW AMSTERDAM” GENERATES NBC’S #4 BIGGEST TOTAL-VIEWER LIFT ON RECORD FOR A SERIES PREMIERE IN “LIVE PLUS ONE DAY” NIELSENS

ON DIGITAL, “MANIFEST” & “NEW AMSTERDAM” ARE NBC’S #1 & #2 BIGGEST SERIES LAUNCHES ON RECORD

After two days of linear time-shifting, NBC’s debuting drama “Manifest” has set new NBC records, adding +1.28 of a rating point in adults 18-49 (going from a 2.16 in “live plus same day” Nielsens to a 3.44 in “live plus two days”) and +4.9 million viewers overall (10.404 million persons in L+SD to 15.304 million in L+2).

These are the all-time biggest two-day lifts for an NBC series premiere in measurement history in both 18-49 and total viewers (dating back to May 2007), according to figures from Nielsen Media Research. “Manifest” also ranks #2 in total viewers among all series debuts on broadcast or cable, behind only the L+2 lift for last spring’s debut of “Roseanne” (+5.382 million).

Additionally, the “Manifest” premiere ranks #4 all-time for biggest L+2 lift among all telecasts on broadcast and cable, behind only the “Roseanne” debut, the post-Super Bowl episode of “This Is Us” (+5.129 million) and the Jan. 27, 2014 telecast of “The Blacklist” (+4.977 million).

The previous biggest L+2 lift for an NBC series debut in 18-49 was for the “Will & Grace” revival in 2017 in 18-49 (+1.24) and in total viewers it was “Blindspot’s” premiere in 2015 (+3.930 million persons).

Tuesday’s debut of “New Amsterdam” ranks as NBC’s #4 most time-shifted series launch on record in “live plus one day” total-viewer Nielsens. With its first day of time-shifting counted, “New Amsterdam” has grown by +2.417 million viewers (from 8.390 million persons in L+SD to 10.807 million in L+1), to rank #4 among all NBC series premiere on record behind only the L+1 lifts of “Manifest,” “Blindspot” and “The Blacklist.” The “New Amsterdam” 18-49 rating has grown by +28% from a 1.84 in L+SD to a 2.35 in L+1.

On digital platforms, “Manifest” has added a projected 0.76 rating in adults 18-49 after three days, to rank as NBC’s top series launch on record in digital (dating back to fall 2014), topping the previous record of 0.56 for last year’s “Will & Grace.”

Tuesday’s premiere of “New Amsterdam” has followed with NBC’s second-best digital performance on record for a series debut through two days, behind only “Manifest,” generating a projected +0.37. Prior to this week, the top two-day digital rating for an NBC series premiere was the +0.35 for “Will & Grace.”

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