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Cloak & Dagger - Freeform’s Biggest Series Debut in Over Two Years



Press Release
‘MARVEL’S CLOAK & DAGGER’ IS FREEFORM’S BEST-EVER DIGITAL DEBUT IN NETWORK’S HISTORY

AMASSES 7.3 MILLION VIEWS ACROSS LINEAR AND DIGITAL PLATFORMS

FREEFORM’S BIGGEST SERIES DEBUT IN OVER TWO YEARS

THURSDAY’S NO. 1 MOST-SOCIAL SCRIPTED SERIES

The debut of “Marvel’s Cloak & Dagger” (June 7, 2018, 8:00-9:03 p.m. EDT) ranked as Freeform’s biggest series launch in over two years in Total Viewers (1.64 million). In fact, the series’ opener stood as Freeform’s most-watched drama telecast on any night since the series finale of “Pretty Little Liars” in June 2017 (6/27/17).

In the first three days after its launch, “Marvel’s Cloak & Dagger” stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday’s No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.

Competitively, “Cloak & Dagger” opened as Thursday’s No. 1 cable program among Teens 12-17 (151,000/0.62 rating), the No. 1 scripted series on cable among Women 18-49 (439,000/0.68 rating) and as the No. 1 original scripted cable series among Women 18-34 (165,000/0.47 rating), Adults 18-49 (737,000/0.57 rating), Adults 18-34 (261,000/0.38 rating), Persons 12-34 (412,000/0.44 rating) and Females 12-34 (249,000/0.53 rating).

After three days of TV playback, “Marvel’s Cloak & Dagger” jumped by +78% in Total Viewers over its L+SD average (920,000 to 1.64 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.

About Freeform
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 6/7/18, ListenFirst, 6/7/18. Views = linear P2+ reach, 1 minute qualifier (Nielsen) plus digital starts (FreeWheel).

*COPYRIGHT ©2018 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.

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