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Jennifer Aniston & Reese Witherspoon to Star in Morning Show Drama Ordered to Series by Apple



Update: The show has now been picked up by Apple with a 2 season order plus Apple confirms Amazing Stories series reboot from Steven Spielberg and Bryan Fuller.



Following a multiple-outlet bidding war, Apple has emerged as the victor for a morning show drama starring Jennifer Aniston and Reese Witherspoon.

The tech giant has picked up the untitled drama with a straight-to-series, two-season order (20 episodes total). Aniston (Friends) and Witherspoon (Big Little Lies) will star, exec produce and co-own the show alongside Michael Ellenberg's Media Res company, which produces the show for Apple. Sources describe the pricetag on the show as comparable to other premium fare with big stars attached. As for how racy it will be, that's still to be determined as there are no scripts for the drama yet.

The show is described as an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual. Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV — which was previously in development at Lifetime as a TV movie — will provide additional background for the show, which is based on an original concept by Ellenberg.

The package was taken out in July and drew interest from multiple outlets, including Showtime, sources say.

What remains to be seen, however, is just how Apple will roll out its original scripted series and if it could utilize its streaming music service to do so and if the company — with $260 billion in cash surplus — will turn assets like iPhones to market its programming.

Apple has landed the morning show drama series, executive produced by and starring Jennifer Aniston and Reese Witherspoon, with a two-season, straight-to-series order. It is one of the first two original scripted series at Apple, along with Amazing Stories, a reimagining the anthology from Steven Spielberg and Bryan Fuller, which has closed a deal for a straight-to-series order.

Reimagining the original anthology, Amazing Stories, executive produced by Spielberg in partnership with Bryan Fuller, “will transport the audience to worlds of wonder through the lens of today’s most imaginative filmmakers, directors and writers.” In addition to Spielberg and Fuller, Amazing Stories is executive produced by Darryl Frank, Justin Falvey and Hart Hanson; and produced by Universal Television and Amblin Television.



Jennifer Aniston & Reese Witherspoon to Star in Series About Morning TV Shows in Development



In one of the largest TV packages to date, Jennifer Aniston and Reese Witherspoon are attached to star in an untitled TV series exploring morning shows and the larger New York media scene that they inhabit.

The package, which has not yet hit the market, is expected to be taken out to premium cable outlets like HBO and streaming services including Netflix. Given the stars attached, it is expected to draw significant interest from multiple bidders.

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