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Thursday Night Football to Stream on Twitter

Thanks to tsukikomew for the heads up.

As first reported by Bloomberg, the social-media service beat out the likes of Yahoo!, Amazon and Facebook (which reportedly took a knee last week) to land a plum contract with the NFL, allowing them to stream some TNF games online.

Twitter COO Adam Bain shared (via Twitter) that the deal covers 10 games, pre- and post-game shows and behind-the-scenes Periscopes.
The news comes two months after it was reported that CBS will split this season’s Thursday Night Football package with NBC, which each broadcaster hosting five games each (while the NFL Network of course simulcasts).

The streaming deal A) gives the NFL a new, direct line to “cord cutters” who no longer subscribe to cable, B) positions Twitter as a hub for programming content (because we needed another), and C) quiiiiiite possibly puts a nice chunk of change in the league’s coffers. (Already, the CBS/NBC arrangement reportedly upped the broadcast rights haul from $300 million to $450 million. Hashtag #Tou¢hdown, hashtag #TeenLife).