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Made In LA - Drama about Juicy Couture Founders Produced by Mila Kunis In Development at Freeform



Three years after the end of Gossip Girl, Josh Schwartz and Stephanie Savage are taking on another fashion-themed drama. The duo’s Fake Empire has teamed with Mila Kunis’ Orchard Farms Productions for Made In LA, an hourlong project about friendship and fashion for Freeform (formerly ABC Family). It is based on The Glitter Plan, the memoir from Juicy Couture founders Pamela Skaist-Levy and Gela Nash-Taylor, which details how they founded their global clothing brand on just $200. Schwartz and Savage’s frequent collaborator Sascha Rothchild will write the adaptation. She will executive produce alongside Schwartz, Savage and Orchard Films’ Kunis, Cami Curtis, Susan Curtis, and Lisa Sterbakov. Fake Empire head executive Lis Rowinski will co-executive produce the project, which was brought in by the company’s creative exec Lynley Bird. ABC Signature, the cable division of ABC Studios, where both Fake Empire and Orchard Farms have deals, produces.

Skaist-Levy and Nash-Taylor met while working together at a Los Angeles boutique and became friends, setting up shop in Gela’s one-bedroom Hollywood apartment. The initial $200 investment led to a a $50 million sale of the duo’s casual wear company to Liz Claiborne.

This is the fourth collaboration between Rothchild and Fake Empire; they most recently worked on the CW’s drama The Carrie Diaries, about the high school years of future fashionista Carrie Bradshaw. In features, Rothchild wrote Badge Bunnies for Will Smith and Sony and Who Invited Her for DreamWorks with Reese Witherspoon attached to star.

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