After turning the Hasbro toys Transformers and G.I. Joe into hit feature franchises, Paramount Pictures will try again with Beyblade. The studio has acquired rights to turn Beyblade into a live-action feature that will be produced by Mary Parent through her Disruption Entertainment banner. Beyblade is a line of customizable toys modeled after traditional Japanese fighting tops, developed and manufactured by Takaratomy, the creator of Transformers. The toys have been perennial strong sellers around the world and previously spawned multiple TV series, animated features and video games in markets around the world. The toys have generated $2.5 billion in revenue.
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The first anime TV series originally aired in Japan in 2001 with a dub making it's way to the west in 2002. A further 2 series have been developed along with 2 spin-offs.
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