USA NETWORK LAUNCHES Necessary Roughness WEBISODE SERIES
Hawk’s Star Receiver Terrence “TK” King Is on a Mission to Be the Next Big Reality Star, with Help from Former Real Housewife of Atlanta Shereé Whitfield
NEW YORK – June 19, 2013 – As Necessary Roughness enters its third season, USA Network is debuting TK Gets Real, a webisode series focused on Terrance “TK” King (Mehcad Brooks), the Hawk’s star receiver who is on a quest to become a reality star. Fans will get a window into TK’s personal life that dovetails with the on-air storyline as he looks to extend his reputation beyond football this season. He enlists the help of former Bravo “Real Housewives of Atlanta” star Shereé Whitfield, along with Dr. Dani’s new assistant Paloma (Karissa Lee Staples), to stir up some drama and create a sizzle reel to dazzle Hollywood. The six-week experience launches on Wednesday, June 19, along with a second screen sync, which fans can access at usanetwork.com/necessaryroughness.
Fans can watch TK’s progress as he gets some guidance from Whitfield along with other members of the Necessary Roughness cast. As each video ends, fans will help Paloma create the marketing materials for TK's reality show pitch and then share their creations on their favorite social channels. They’ll be able to fashion a tagline for his show and craft language for his billboards and promotions.
Throughout the season, USA will offer an enhanced second screen experience at sync.usanetwork.com as viewers watch each episode of Necessary Roughness. They can learn new facts about the show, see guest stars bios, and unlock behind-the-scenes photos and commentary.
Hawk’s Star Receiver Terrence “TK” King Is on a Mission to Be the Next Big Reality Star, with Help from Former Real Housewife of Atlanta Shereé Whitfield
NEW YORK – June 19, 2013 – As Necessary Roughness enters its third season, USA Network is debuting TK Gets Real, a webisode series focused on Terrance “TK” King (Mehcad Brooks), the Hawk’s star receiver who is on a quest to become a reality star. Fans will get a window into TK’s personal life that dovetails with the on-air storyline as he looks to extend his reputation beyond football this season. He enlists the help of former Bravo “Real Housewives of Atlanta” star Shereé Whitfield, along with Dr. Dani’s new assistant Paloma (Karissa Lee Staples), to stir up some drama and create a sizzle reel to dazzle Hollywood. The six-week experience launches on Wednesday, June 19, along with a second screen sync, which fans can access at usanetwork.com/necessaryroughness.
Fans can watch TK’s progress as he gets some guidance from Whitfield along with other members of the Necessary Roughness cast. As each video ends, fans will help Paloma create the marketing materials for TK's reality show pitch and then share their creations on their favorite social channels. They’ll be able to fashion a tagline for his show and craft language for his billboards and promotions.
Throughout the season, USA will offer an enhanced second screen experience at sync.usanetwork.com as viewers watch each episode of Necessary Roughness. They can learn new facts about the show, see guest stars bios, and unlock behind-the-scenes photos and commentary.
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