SpoilerTV - TV Spoilers

What The Walking Dead Can Teach Broadcast TV

I came across this interesting article bu James Hibberd... I just hope networks are reading and paying attention....

To read the details of Mr. Hibberd's points please go to InsideTV.

If you work at one of the major broadcast networks, last week’s news that a cable network’s zombie show delivered the biggest TV rating of the fall must have given you pause — if not kept you up at night. Was The Walking Dead’s crazy huge performance (a 5.8 in the valuable adult demo) some nutty outlier? Not entirely, because FX’s Sons of Anarchy recent topped broadcast shows in its time period. And last week, FX’s American Horror Story debuted high enough to rank #2 in its slot.

This is part of a long-term trend. Lower-rated cable dramas have been on the rise, while higher-rated broadcast dramas have been eroding. Now we’re seeing a few of those cable hits outright win their slots.

So: Is there something the Big Four networks can learn from shows like The Walking Dead?

Yes. Six things.







Broadcast clings to the idea that shows must feel all-inclusive, even if it means being rather superficial (which is how you end up with Fox’s Terra Nova, a show about surviving in a hostile prehistoric world with characters that can’t kill dinosaurs). While cable has doubled down on making dramas as intensely realistic as possible. As a result, cable dramas not only undermine broadcast ratings by directly siphoning off viewers, they also undermine similar broadcast shows indirectly by making some of them look silly and unrealistic by comparison (if you were a fan of The Shield, it’s awfully hard to watch a broadcast cop show). And guess what? We have cable networks exclusively creating family programming too, so there’s competition for that audience as well. Broadcasters should relieve themselves of the burden of trying to entertain ages 8 to 80. There are 311,591,917 people in the U.S., give or take, and you only need 10 million for a hit. Don’t try to be as broad as possible. Just tell the best story you can.
Source: InsideTV/ EW

Get Email Alerts

About The SpoilerTV Daily Newsreel

Every day 100's of items are submitted to us and we don't always have the time to make separate posts for the news and/or there is so much that it would quickly push all other items off the homepage.

So a result we've come up with the idea of the Newsreel, which will feature smaller shows and news items as they happen.

There will be a new Newsreel each day, and as news is added we will update the post and and push it back to the top of the site so that you can see that new items have been added. A tweet of the item will also be sent to our @SpoilerTV account.

New Items will be listed at the top of the article.

This will allow us to provide more news on more shows in a much more timely fashion
About Movie News Roundup

Rather that creating lots of new posts as new info is released and fragmenting the commentary, we thought it would be a good idea for the upcoming major movies to create a single post for each major movies that will collate all the info as it's posted.

New items will be added to the top of the list as well as the post being re-posted back to the top of the homepage when a new item is added. We will additionally send out a fresh tweet alerting you of the new information.

This will allow you to bookmark this page so that you can return to it whenever you like. It will also help consolidate all the discussion on this movie in a central place and make it less likely that you'll miss some key information.

Here at SpoilerTV we allow you to personalize your experience by allowing you to customize various items on the site. Close the popup to save your changes

Background Colour Picker
Enter the HEX Code of the colour you would like to use as a background. To get a HEX code goto the colour picker and pick your color then paste in the # number including the # at the front. eg #000000 is black #ffffff is white

Thumbnail Type
Rounded Sharp Circle
Square None Grid3 Grid2 Card
Theme Color
Light (Default)
Unread Indicator
Unread Off (Default)
Unread On

Full or Minimal
Full (Default)
Banner Selector
All you need to do is to put a link to your banner in the box below and press the Click Button. (For best results your image should be 1090px wide and 200px high.). We have more banners in our Banner Gallery here.

Enter the URL of your Image or pick from one below