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Ratings News - 11th February 2012 *Full Tables Added*

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We'll have the full tables and updated Cancellation Chart online shortly. Check the Twitter feed for updates.

We'll update the table as we get more numbers in



FRIDAY 2/10/12

-Total Viewers:
CBS: 10.31 million, NBC: 5.32, ABC: 5.23, Fox: 3.29, CW: 1.65

-Adults 18-49:
CBS: 1.6 rating/5 share, ABC: 1.5/ 5, NBC: 1.4/ 4, Fox: 1.3/ 4, CW: 0.6/ 2

—–

-Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Not Positive:
Who Do You Think You Are? (NBC), Primetime: What Would You Do? (ABC), Supernatural (CW)

-Losers:
Nikita (CW), Fringe (Fox)

———

-Ratings Breakdown:
CBS dominated this second Friday in February, beating the No. 2 network (NBC in total viewers; ABC among adults 18-49) by 4.99 million viewers and just one-tenth of a rating point (or seven percent) in the demo, according to Nielsen. CBS’ dominance, no doubt, stems from the older audience.

On the fence Eye net drama A Gifted Man, which will finish the remainder of its freshman season in the Friday 9 p.m. hour beginning next week, opened with 8.81 million viewers (#1) and a third-place 1.2/ 4 among adults 18-49 (tied with Kitchen Nightmares on Fox) at 8 p.m. If CBS decides not to renew A Gifted Man, female-driven cable networks like Lifetime or Hallmark Channel should express interest. Next was veteran CSI: NY (Viewers: #1, 10.34 million; A18-49: #1, 1.7/ 5 at 9 p.m.), which is heading on a brief hiatus, followed by the most-watched show of the evening, Blue Bloods (Viewers: #1, 11.77 million; A18-49: #1, 1.8/ 5 at 10 p.m.).



On ABC, Shark Tank at 8 p.m. is now the series to beat among adults 18-49 in the 8 p.m. hour, with a 1.8/ 6 (and a second-place finish in total viewers – 5.91 million). Next on the alphabet net was Primetime: What Would You Do?, which dipped to third in both total viewers (4.62 million) and adults 18-49 (1.5/ 4) at 9 p.m., followed by granddaddy 20/20 at a compatible 5.16 million viewers (#3) and a 1.4/ 4 in the demo (#3) at 10 p.m..

Over at NBC, Who Do You Think You Are? scored a typical 5.53 million viewers (#3) and a 1.2/ 4 among adults 18-49 (#3t) at 8 p.m., followed by freshman drama Grimm at 5.24 million viewers (#2) and a 1.6/ 5 in the demo (#2) at 9 p.m. Worth positively noting for Grimm, of course, was the 33 percent gain among adults 18-49. Capping off the evening on NBC was Dateline, which ran neck-and-neck opposite 20/20 at 5.18 million viewers (#2) and a 1.5/ 4 in the demo (#2) at 10 p.m.



Elsewhere, Fox finished fourth overall with its combination of Kitchen Nightmares (Viewers: #4, 3.56 million; A18-49: #2, 1.5/ 5), which is being replaced by new Gordon Ramsay series Hotel Hell on April 6, and Fringe (Viewers: #4. 3.03 million; A18-49: #4, 1.1/ 3), which is likely to conclude this spring. And The CW aired its low-rated pairing of Nikita (Viewers: 1.45 million; A18-49: 0.5/ 2) and Supernatural (Viewers: 1.85 million; A18-49: 0.7/ 2), which each finished fifth.

Fortunately, the broadcast networks are not about to abandon Friday. But this evening sure is not what it used to be.

Source: Marc Berman@TVMediaInsights

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