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Ratings News - 3rd October 2011 - Full Ratings Table





Sunday 10/02/11 Overnight Results

Household
Rating/Share
NBC 10.1/16
CBS 8.9/14
ABC 5.2/ 8
Fox 3.7/ 6

-Percent Change from Year-Ago Evening – 10/03/10:
CBS: +10, NBC: - 7, ABC: -16, Fox: -49

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-Winners:
60 Minutes (CBS), Sunday Night Football: New York Jets at Baltimore (NBC)

-Fading Fast:
Desperate Housewives (ABC)

-Big Losses in Week Two:
Pan Am (ABC)

-Losers (excluding repeats):
Nothing – lots of diversified options to go around.

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-Ratings Breakdown:
NBC remained the dominant network thanks to Sunday Night Football, followed by CBS (which is approximate due to an estimated 15-minute primetime football overrun), ABC and Fox.

The New York Jets at the Baltimore Ravens on Sunday Night Football averaged an approximate 13.1 rating/20 share in primetime, with the half-hour breakdown as follows.

Sunday Night Football (NBC)
8:30 p.m.: 12.9/20 (#1)
9:00 p.m.: 13.7/21 (#1)
9:30 p.m.: 13.7/21 (#1)
10:00 p.m.: 13.4/21 (#1)
10:30 p.m.: 11.8/19 (#1)

This should translate into approximately 20-million viewers with the adult 18-49 rating in the 8-range. Had it not been for Sunday Night Football, struggling NBC would really be in the toilet.

Earlier in the evening on NBC was pre-game Football Night in America as follows:

Football Night in America (NBC)
7:00 p.m.: 2.6/ 5 (#4)
7:30 p.m.: 5.0/ 9 (#2)
8:00 p.m.: 8.0/13 (#1)

In week two news, drama Pan Am on ABC dipped to third-place at 10 p.m. with a 5.8/10. Comparably, that was down by a hefty 33 percent from its week-ago series opener (8.7/14 on 9/25/11). One year earlier, former occupant Brothers & Sisters averaged a 6.7/11 in the overnights on 10/03/10.

Pan Am lead-in Desperate Housewives has also sprung a leak, with a third-place 6.7/10 at 9 p.m. and erosion over the year-ago evening (9.1/13 on 10/03/10) of 26 percent. Needless to day, the series-finale of Desperate Housewives this spring cannot come soon enough.

Earlier in the evening on ABC was the season-premiere of veteran America’s Funniest Home Videos (#3: 3.9/ 7), which was on par with one year earlier and always resonates among kids and teens, followed by Extreme Makeover: Home Edition (#3: 4.5/ 7), which slipped year-to-year by 15 percent. Unless ABC has second thoughts, Extreme Makeover: Home Edition moves into the Friday 8 p.m. hour on Oct. 21.

Due to an estimated 15-minute football overrun on the East Coast, all individual program results for CBS are approximate and appear as follows. Note that 60 Minutes featured the departure of Andy Rooney.

CBS/Sunday
7:00 p.m. – Football / 60 Minutes: 12.2/21 (#1)
7:30 p.m. – 60 Minutes: 11.4/19 (#1)
8:00 p.m. – 60 Minutes / The Amazing Race: 11.2/18 (#1)
8:30 p.m. – The Amazing Race: 6.4/10 (#2)
9:00 p.m. – The Amazing Race / The Good Wife: 8.0/12 (#2)
9:30 p.m. – The Good Wife: 7.4/11 (#2)
10:00 p.m. – The Good Wife / CSI: Miami: 8.1/13 (#2)
10:30 p.m. – CSI: Miami: 6.3/11 (#2)

Although older-skewing The Good Wife is now officially beating competing Desperate Housewives in the overnights, the tired gang on Wisteria Lane will have the advantage among adults 18-49 ( and the other young demos). As for Jenna and Ethan on The Amazing Racxe, maybe they should just stick to Survivor.

Last-place Fox opened with a repeat of The Cleveland Show (#2: 4.3/ 7), which may have included partial football coverage. Next was an encore telecast of The Simpsons (#4: 2.9/ 5), which led into the original 8-10 p.m. animated block as follows:

Fox/Sunday
8:00 p.m. – The Simpsons: 3.9/ 6 (#4)
8:30 p.m. – The Cleveland Show: 3.2/ 5 (#4)
9:00 p.m. – Family Guy: 4.3/ 6 (#4)
9:30 p.m. - American Dad: 3.5/ 5 (#4)

Keep in mind, of course that the strength of the Fox’s animated sitcoms falls within the young adult demos (and not the overnights).

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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