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Ratings News - 27th October 2011 *Full Tables added*

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Wednesday 10/26/11

Household
Rating/Share
CBS 6.8/11
ABC 6.7/11
NBC 2.8/ 5
Fox 1.9/ 3
CW 1.5/ 2

-Percent Change from the Year-Ago Evening (Thursday 10/27/10):
ABC: +24, CBS: -11, NBC: -22, CW: -25, Fox: -82

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-Winners:
Survivor: South Pacific (CBS), The Middle (ABC), Suburgatory (ABC), Modern Family R (ABC), Criminal Minds R (CBS), Revenge (ABC)

-Losers (excluding repeats):
America’s Next Top Model (CW)

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-Ratings Breakdown:
CBS inched past ABC by one-tenth of a rating point in the overnights, but the alphabet network is likely to win the evening among adults 18-49 (despite airing an encore telecast of Modern Family). In the distant No. 3 spot was a night of all repeats on NBC, followed by Fox, which aired two encore telecasts of Glee in place of rained-out Game Six of The World Series, and The CW. Sixty-five percent of last night’s line-up was non-original.

Non-scripted CBS stalwart Survivor: South Pacific opened on a winning overnight note, with a 7.3 rating/12 share at 8 p.m. Comparably, that built from Survivor: Nicaragua on the year-ago evening (7.1/11 on 10/27/10) by three percent and will easily dominate the hour among adults 18-49. TVMI Poll: What did you think of Ozzy’s move last night. http://www.facebook.com/pages/TV-Media-Insights/154821097936210.

Assuming it could be facing baseball on Fox, CBS aired encore telecasts of underrated Criminal Minds (#1: 7.2/12) and veteran CSI (#2: 6.0/10) from 9-11 p.m.

On ABC, recent sitcom entry Suburgatory remains the perfect fit out of The Middle, with a second-place 6.9/11 in the overnights at 8:30 p.m. Comparably, that increased from failed year-ago occupant Better With You (4.8/ 7 on 10/27/10) by a hefty 44 percent. The Middle at 8 p.m. scored a second-place 7.0/12 (up 21 percent from the year-ago evening) and both are worthy of being labeled “winners.”

At 9 p.m. on ABC was a repeat of aforementioned Modern Family at a dominant 7.7/12. An original installment of lead-out Happy Endings had better retention out of Modern Family this week (77 percent), with a 5.9/ 9 (#2) at 9:30 p.m. Recently introduced drama Revenge capped off the evening for ABC with a first-place 6.4/11 at 10 p.m., which built from failed year-ago occupant The Whole Truth (3.6/ 6 on 10/27/10) by 78 percent. Consider Revenge another Wednesday “winner” for ABC.

In an all repeat night on NBC, sitcoms Up All Night and Whitney each scored a 2.8/ 5 in the overnights, with a distant third-place finish from 8-9 p.m. Older-skewing Harry’s Law followed with a 3.1/ 5 in the 9 p.m. hour (#3), followed by aging Law & Order: SVU at a third-place 2.6/ 5 at 10 p.m. Had NBC been in better shape, this probably would be the final season for long-in-the-tooth SVU.

Elsewhere, two encore telecasts of Fox’s Glee (#4: 1.9/ 3 from 8-10 p.m.) stepped in for the postponed Game 6 of The World Series. And The CW populated this sixth Wednesday of the 2011-12 season with a repeat of overused Ringer (#5: 1.1/ 2) and tired America’s Next Top Model (#5: 1.9/ 3), which did not benefit from facing repeat competition. One year earlier, Top Model in the 8 p.m. hour averaged a 2.5/ 4 on 10/27/10.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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