Thanks to Justin for pulling together all this info.
I know this maybe kind of outdated, but here is how profitable Supernatural is in terms of sales for dvd/blu ray over the last two years.
It sold 248,876 units
Totaling $9,454,799
1st week sales (Rank 3)
http://www.the-numbers.com/dvd/charts/weekly/2010/20100912.php
2nd week sales (Rank 15)
http://www.the-numbers.com/dvd/charts/weekly/2010/20100919.php
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Season 4 sales (First Two weeks)
It sold 306,562 units
Totaling $11,388,903
1st week sales (Rank 5)
http://www.the-numbers.com/dvd/charts/weekly/2009/20090906.php
2nd week sales (Rank 12)
http://www.the-numbers.com/dvd/charts/weekly/2009/20090913.php
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Now these were only the First Two Weeks of Sales for each season. But I think it speaks volumes on how profitable it is for WB. What each Season made it it's first two weeks of sales was probably a quarter of those respective Season's budgets, when you factor in what the CW (CBS & The WB) make on commericals during it.
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