Ratings News - 16th March 2011 #glee #v

Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Fox Poised for Victory among Adults 18-49

Tuesday 3/15/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

HH
Rtg/Shr
CBS 7.4/12
Fox 5.8/ 9
NBC 4.2/ 7
ABC 3.5/ 6
CW 0.7/ 1

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-Percent Change from the Year-Ago Evening (Tuesday, 3/16/10):
CBS: +16, NBC: - 2, Fox: -19, ABC: -37, CW: -53

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-Yesterday’s Winners:
NCIS R (CBS), Glee (Fox), NCIS: Los Angeles R (CBS)

-Yesterday’s Losers (excluding repeats):
V (ABC), Traffic Light (Fox), Detroit 1-8-7 (ABC)

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-Ratings Breakdown:
Despite airing an evening of all repeats, CBS still dominated in the Tuesday overnights, besting second-place Fox by 1.6 rating points. But the home of Glee is a shoo-in for victory among adults 18-49 (and the other key young adult demos). Third overall was NBC, which did not succeed generating any interest in a Tuesday second-run telecast of reality/competition America’s Next Great Restaurant, followed by ABC and encore telecasts of One Tree Hill and Hellcats on The CW.

The NCIS encore won the 8 p.m. hour in the overnights, with an 8.5 rating/14 share, which only solidifies its value in off-network. While that did inch past Fox’s competing Glee (#2: 8.3/13) by two percent, Glee, no doubt, will have a significant advantage demographically.

Next on CBS was a repeat of spin-off NCIS: Los Angeles, which led the 9 p.m. hour with an 8.2/13, followed by a repeat of The Good Wife at an also dominant 5.6/ 9 at 10 p.m. But retention for The Good Wife out of the 9:30 p.m. portion of the NCIS: Los Angeles encore (8.1/13) was only 69 percent.

At 9 p.m. on Fox, worthy sitcom Raising Hope, a Mr. TV favorite, continued to squander the lead-in support, unfortunately, with a third-place 4.3/ 7 at 9 p.m. Comparably, retention out of the 8:30 p.m. portion of Glee (8.4/13) was only 51 percent. Significantly worse, however, was recent 9:30 p.m. entry Traffic Light (#4: 2.7/ 4), which is no better than former failed time period occupant Running Wilde.

Over at NBC, another two-hour edition of The Biggest Loser averaged a respectable 5.0/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:

The Biggest Loser (NBC)
8:00 p.m.: 4.5/ 7 (#3)
8:30 p.m.: 4.7/ 7 (#3)
9:00 p.m.: 5.2/ 8 (#2)
9:30 p.m.: 5.7/ 9 (#2)

But NBC’s last-minute decision to slot a repeat of episode two of America’s Next Great Restaurant at 10 p.m. (in place of a Parenthood encore) fell flat with a last-place 2.6/ 4. Considering how poorly the cooking competition is performing on Sunday, this would have been new to many.

Elsewhere, ABC opened the evening with a repeat of on-the-fence No Ordinary Family (#4: 2.5/ 4 at 8 p.m.), followed by original installments of low-rated dramas V (#3: 3.9/ 6) and Detroit 1-8-7 (#2: 4.0/ 7) from 9-11 p.m. And The CW aired encore telecasts of aforementioned dramas One Tree Hill (#5: 0.7/ 1) and Hellcats (#5: 0.6/ 1). ABC will, of course, get a huge boost on Tuesday when Dancing with the Stars returns to the 9 p.m. hour on March 29.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback