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Ratings News - 22nd February 2011

Prime-Time Metered Market Monday Ratings:
ABC Wins; Respectable Mad Love on CBS and The Chicago Code on Fox

Monday 2/21/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

ABC 7.0/11
CBS 6.8/10
Fox 6.1/ 9
NBC 3.9/ 6
CW 1.3/ 2


-Percent Change from the Year-Ago Evening (Monday, 2/22/10):
Note: NBC aired the Winter Olympics on the year-ago evening.
CBS: +28, Fox: +17, ABC: +13, CW: -19, NBC: -73


-Yesterday’s Winners:
The Bachelor (ABC), House (Fox), Two and a Half Men R (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

-Honorable Mention:
How I Met Your Mother (CBS)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), The Cape (NBC), Gossip Girl (CW)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 21, 2010.


-Ratings Breakdown:
This was not a Monday night victory for ABC in the magnitude of soon-to-return Dancing with the Stars. But the ongoing strength of 8-10 p.m. time period warmer The Bachelor led the alphabet net to overnight Monday victory, with a three percent advantage over second-place CBS. Third overall was Fox, followed by NBC (which aired the Winter Olympics on the year-ago evening; hence the steep declines) and The CW.

The Bachelor, which concludes for the season on March 14, averaged a 7.3 rating/11 share from 8-10 p.m., building by half-hour as follows:

The Bachelor (ABC)
8:00 p.m.: 7.0/11 (#1)
8:30 p.m.: 7.1/10 (#1t)
9:00 p.m.: 7.4/11 (#2)
9:30 p.m.: 7.9/12 (#1)

Castle followed with a second-place 6.1/10 in the overnights for ABC at 10 p.m.

In week two news, CBS sitcom Mad Love finished third at 8:30 p.m. with a 5.3/ 8 in the overnights. Comparably, that dipped by nine percent from it’s week-ago season opener (5.8/ 9 on Feb. 14), with retention out of lead-in How I Met Your Mother (#3, 6.3/10 at 8 p.m.) of 84 percent. Consider this a respectable performance similar to recent occupant Rules of Engagement, which moves to Thursday at 8:30 p.m. out of The Big Bang Theory this week. And keep in mind that Mad Love opened with 8.74 million viewers and a 3.0 rating/8 share among adults 18-49 last week.

Also on CBS was a repeat of Two and a Half Men (#1: 7.7/11), which still won the 9 p.m. half-hour despite airing a non-original, followed by Mr. TV favorite Mike & Molly (#2: 7.5/11) and Hawaii Five-O (#1: 7.0/12).

In week three news, Fox crime solver The Chicago Code is now officially similar to former time period occupant Lie to Me, with a third-place 5.3/ 8 in the overnights at 9 p.m. (three-week overnight track: 6.8/10 – 5.2/ 8 – 5.3/ 8). Retention out of lead-in House (#2: 7.0/11 at 8 p.m.) was a decent 76 percent.

Elsewhere, NBC had another abysmal showing from 8-10 p.m. care of Chuck (#4: 3.5/ 5) and The Cape (#4: 2.6/ 4), which already had its episode order slashed. But recent older-skewing legal entry Harry’s Law perked up to a still third-place 5.8/10 at 10 p.m. The CW capped off the evening with 90210 (#5: 1.4/ 2) and Gossip Girl (1.2/ 2), which from an overnight standpoint are still “losers.”

Source: Nielsen Media Research data

Source: pifeedback

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