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Ratings News - 15th February 2011




Prime-Time Metered Market Monday Ratings:
CBS Wins; Respectable Sampling for the Eye’s Mad Love

Monday 2/14/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 7.3/12
ABC 6.3/10
Fox 5.9/ 9
NBC 3.8/ 6
CW 1.2/ 2

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-Note: The year-to-year overnight comparisons are excluded because The Winter Olympics aired on NBC.

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-Yesterday’s Winners:
The Bachelor (ABC), How I Met Your Mother (CBS), House (Fox), Two and a Half Men (CBS), Mike & Molly (CBS)

-Honorable Mention:
Hawaii Five-O (CBS)

-Respectable Debut:
Mad Love (CBS)

-Could Be Better / Could Be Worse:
The Chicago Code (Fox)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), The Cape (NBC), Gossip Girl (CW)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 14, 2010.

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-Ratings Breakdown:
CBS led this second Monday in February, with an advantage of 16 percent over No. 2 ABC. Third overall was Fox, followed by NBC and, of course, The CW.

In series-premiere news, CBS sitcom Mad Love finished third at 8:30 p.m., with a 5.8 rating/9 share in the overnights. Comparably, this was similar to recent occupant Rules of Engagement (which shifts to Thursdays at 8:30 p.m. on February 24) and the retention out of demo friendly lead-in How I Met Your Mother (#1t: 6.5/10 at 8 p.m.) was solid at 89 percent. Opening night overnight rating grade for Mad Love: B.

CBS moved into the overnight winner’s circle at 9 p.m. care of Two and a Half Men (9.6/15 – top-rated show of the evening) and stayed in the dominant spot with compatible Mike & Molly (8.1/13) and Hawaii Five-O (7.0/12) from 9:30-11 p.m.

Over at ABC, goofy The Bachelor remains a magnet for the female demographic, with a comfortable 6.6/10 in the overnights from 8-10 p.m. and the half-hour breakdown as follows:

The Bachelor (ABC)
8:00 p.m.: 6.3/10 (#3)
8:30 p.m.: 6.4/10 (#2)
9:00 p.m.: 6.7/10 (#2)
9:30 p.m.: 7.0/11 (#2)

Next on ABC was Castle, which finished second behind Hawaii Five-O in the overnights with a 5.9/10 at 10 p.m. The return of Dancing with the Stars in March will, no doubt, give Castle a lift.

In week two news, Fox crime solver The Chicago Code dipped to a third-place 5.2/ 8 at 9 p.m., with retention out of lead-in House (#1: 6.7/11 at 8 p.m.) of an acceptable 78 percent. One week earlier, The Chicago Code opened with a 6.8/10 on Feb. 7 (out of a stronger 8.4/12 for House), putting the week two erosion at 24 percent. Comparably, this is similar to former time period occupant Lie to Me, which is currently on the fence for renewal.

Over at NBC, the results remain bleak from 8-10 p.m. care of Chuck (#4: 3.4/ 5) and sure to exit The Cape (#4: 2.4/ 4), which might have had a shot if it aired on Syfy. But older-skewing Harry’s Law from David E. Kelly perked up to a 5.7/10 in the overnights at 10 p.m. While that still ranked third (and it was a series low), it did build from the 9:30 p.m. portion of The Cape (2.3/ 4) by a significant 148 percent.

The CW capped off the evening with its low-rated combination of 90210 (#5: 1.4/ 2 -- does anyone even care about this revival?) and Gossip Girl (#5: 1.2/ 2).

Source: Nielsen Media Research data

Source: pifeedback

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