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Rating News - 8th October - Smallville, Supernatural & More

Here's a table thanks to seat42f



-Total Viewers:
CBS: 9.02 million, NBC: 5.76, ABC: 3.97, Fox: 2.67, CW: 2.33

-Adults 18-49:
CBS: 1.6 rating/6 share, NBC: 1.4/ 5, ABC: 1.2/ 4, CW: 1.0/ 4, Fox: 0.9/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Friday’s Losers (excluding repeats):
Medium (CBS), The Good Guys (Fox), Outlaw (NBC)

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-Ratings Breakdown:
CBS remains the network to beat on uneventful Friday with its combination of Medium (Viewers: #2, 6.10 million; A18-49: #1, 1.2 rating/5 share), which is not strong enough to anchor the evening, relocated CSI: NY (Viewers: #1, 9.87 million; A18-49: #1, 1.9/ 6) and week three of older-skewing Blue Bloods (Viewers: #1, 11.09 million; A18-49: #1t, 1.8/ 6), which remains the most-watched show on Friday. But an average 1.6 rating/6 share for the Eye net among adults 18-49 is certainly nothing to boast about. One year earlier, former 9 p.m. occupant Medium averaged 8.29 million viewers and a 2.0/ 6 among adults 18-49, so CSI: NY in bringing in more viewers (and Medium is ready to call it quits).

On NBC, 10 p.m. occupant Outlaw, which is on temporary hold until the next batch of ratings come in, is waiting for the axe to officially swing with a last-place finish in both total viewers (4.23 million) and adults 18-49 (1.0/ 3) at 10 p.m. Comparably, this is worse than year-ago failed occupant The Jay Leno Show (Viewers: 5.31 million; A18-49: 1.4/ 4 on Oct. 9, 2009), and the retention out of the 9:30 p.m. portion of lead-in Dateline (Viewers: 6.67 million; A18-49: 1.7/ 6) was only 63 percent in total viewers and 59 percent in the demo.

Overall, Dateline averaged 6.53 million viewers (#2) and a 1.6/ 6 (#1) among adults 18-49 from 8-10 p.m., with the half-hour breakdown as follows:

Dateline (NBC)
8:00 p.m. – Viewers: 6.05 million (#1), A18-49: 1.4/ 6 (#1)
8:30 p.m. – Viewers: 6.93 million (#1), A18-49: 1.3/ 5 (#2)
9:00 p.m. – Viewers: 6.45 million (#2), A18-49: 1.6/ 6 (#2)
9:30 p.m. – Viewers: 6.67 million (#2), A18-49: 1.7/ 6 (#2)

Since inspirational reality hour School Prides launches at 8 p.m. next Friday, my guess is the network will ultimately air two hours of Dateline from 9-11 p.m. by November.

Over at ABC, repeats of Modern Family (Viewers: #3, 3.89 million; A18-49: #3, 1.0/ 4), The Middle (Viewers: #3, 3.03 million; A18-49: #4, 0.9/ 3) and week two of No Ordinary Family (Viewers: #3, 3.04 million; A18-49: #3, 0.9/ 3) filled the 8-10 p.m. block, followed by veteran 20/20 at 5.43 million viewers (#2) and a 1.8/ 6 among adults 18-49 (#2t) at 10 p.m. There is still no word at present when, and if, scheduled ABC 8-10 p.m. occupants Secret Millionaire and Body of Proof will begin.

Sluggish Fox, which is moving former 8 p.m. drama Human Target to Wednesday next month, opened the night with a repeat of House (Viewers: #4, 2.67 million; A18-49: #4t, 0.9/ 3 at 8 p.m.), which is certainly not the force it used to be. Next was waiting-to-be canceled The Good Guys at a not so good 2.37 million viewers (#4) and a last-place 0.8/ 3 in the demo at 9 p.m.

The CW capped off the night with the perfectly compatible Smallville (Viewers: #5, 2.37 million; A18-49: #3, 1.0/ 4), which in its heyday on the WB was bringing in about 5-million viewers, and lead-out Supernatural (Viewers: #5, 2.28 million; A18-49: #3, 1.0/ 3).

Source: Marc Berman

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