Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Sunday 3/15/15 Metered Markets
Clean Sweep for CBS
Household
Rating/Share
CBS 6.7/11
ABC 3.5/ 6
NBC 2.9/ 5
Fox 2.1/ 4
-Percent Change from the Year-Ago Oscar Evening – Sunday 3/16/14:
CBS: + 3, Fox: -22, ABC and NBC: -29 each
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. The overnights are your first look at what to potentially expect when the other results come in. And we always take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind, as always, that results for any live sporting event are always approximate.
-Solid in Total Viewers, but Older Skewing:
“60 Minutes” (CBS), “Madam Secretary” (CBS), “The Good Wife” (CBS)
-Disappointing:
“Secrets & Lies” (ABC)
-Losers (excluding repeats):
“Revenge” (ABC), “Battle Creek” (CBS)
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Ratings Breakdown:
It was no contest in the Sunday overnights with CBS besting distant No. 2 ABC by 91 percent in households. The Eye net opened with granddaddy “60 Minutes” at an 8.1 rating/15 share from 7-8 p.m., which was the top-rated show of the evening. And it led into “”Madam Secretary” (#1: 7.7/12), “The Good Wife” (#1: 6.4/10) and episode three of failing “Battle Creek” (#1: 4.6/ 8) from 8-11 p.m., which was consistent from one week earlier but down significantly from year-ago occupant “The Mentalist.” Comparably, overnight retention for “Battle Creek” out of the 9:30 p.m. portion of “The Good Wife” (6.4/10) was 72 percent. Three week overnight track for “Battle Creek”: 4.8/ 8 – 4.4/ 8 – 4.5/ 8.
While CBS will resonate in total viewers from 7-10 p.m., the ongoing obstacle is the lack of interest in the younger demographics.
In week three news on ABC, drama “Secrets & Lies” built by a minor three percent from lead-in “Once Upon a Time” (#2: 3.6/ 6 at 8 p.m.) with a 3.7/ 6 (#2) at 9 p.m. But the similar overnight performance last week translated into a 2.1 rating/7 share in adults 18-49 for ”Once Upon a Time” versus a 1.4/ 4 for “Secrets & Lies.” And episode two of year-ago Sunday 9 p.m. occupant “Resurrection” (which ultimately fizzled this season) was considerably stronger at a 7.0/10 in the overnights. While not a bust, “Secrets & Lies,” to-date, remains a disappointment. Three week overnight track for “Secrets & Lies”: 4.0/ 6 – 4.0/ 6 – 3.7/ 6.
Airing out of “Secrets & Lies” was tired “Revenge” at a 3.2/ 5 in the overnights at 10 p.m., which was 24 percent below the 4.2/ 7 one year earlier. It is time for the axe to officially swing on “Revenge.”
Earlier in the evening on the alphabet net was veteran “America’s Funniest Home Videos” at a second-place 2.5/ 6 at 7 p.m., which should be enough to beat competing “60 Minutes” in the key young adult demos.
On Fox, week three (and episode four) of live action comedy “The Last Man on Earth” dipped by one-tenth of a rating point (or four percent) from one week earlier with a 2.6/ 4 (#4) at 9:30 p.m. (out of a 2.5/ 4 for “Family Guy”). And the 2.7/ 4 in the overnights last week translated into a 1.9/ 5 in adults 18-49 (out of a 2.1/ 6 for “Family Guy”), so the jury is still out. If “The Last Man on Earth” can level off now, Fox may still have something.
Earlier in the evening on Fox was a repeat of “The Simpsons” (#4: 1.7/ 3), “Bob’s Burgers” (#4: 1.5/ 3), the original installment of “The Simpsons” (#4: 2.4/ 4) and sophomore “Brooklyn Nine-Nine” (#4) from 7-9 p.m., which were all close to week-ago levels.
NBC capped off this third Sunday in March with another two-hour encore airing of “The Voice” (2.4/ 4 from 7-9 p.m.), followed by two-hours of “Dateline” at a 3.3/ 5 from 9-11 p. m., which was 37 percent above the 3.3/ 5 one week earlier.
Source: Nielsen Media Research
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
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