I'm back with another monthly look at the cable TV landscape! As always, I'll note that I mostly traffic in adults 18-49 ratings below. (That's always what I mean by "demo.") However, these should be taken with some grain of salt. I use A18-49 ratings because of availability and because they're a reasonable way of making comparisons across networks, but be advised that it is not necessarily the be-all-end-all number it is on broadcast. Not all of these networks target that demographic specifically. In this edition, all these numbers are up to date through Thursday, August 30. I'm putting all shows that just started a season (in other words, weren't on last month's guide) in blue.
With so many shows in the summer editions, I'm splitting this into two parts to try to make it somewhat feasible to get through each part in one sitting. UPDATE: PART TWO IS NOW LIVE!
Hell on Wheels (AMC): But much like the Mad Men upswing didn't help The Killing earlier in the summer, the Breaking Bad breakout has done nothing for the sophomore run of Hell on Wheels. Through three episodes, the sophomore run is averaging a 0.60 demo, which is noticeably better than The Killing's run this spring/summer but still on the low end of where Hell on Wheels settled late in its first season. We'll see where it ends up with Breaking Bad out of the picture moving forward.
Army Wives (Lifetime): Army Wives also had a good month, as it's settled above the 1.0 mark on a consistent basis for really the first time all season. It's upped its own season average to a 0.99, though that's still down by 16% vs. last year's much shorter season.
Teen Wolf (MTV): The last couple episodes of Teen Wolf ticked up to a 0.70 and then a season-second-best 0.77, leaving the season average at 0.68. That's dead even with last year's average. It's scored a big season three renewal.
WWE Friday Night Smackdown!: Syfy's wrestling franchise was down nearly a full tick in August, averaging a 0.74 in four airings so far. That's off of the 0.82 pace from both July 2012 and from August 2011.
Lost Girl: In mid-July, Syfy moved Lost Girl over to Friday night to make room for Alphas on Monday. Usually, that’d be a bad thing, but Lost Girl does have a much larger lead-in on Friday with Smackdown! So far, the smaller viewing levels and the bigger lead-in on Friday have basically been a wash, as Lost Girl has continued to average the same 0.42 demo through 19 episodes, still just a bit behind the season one average.
END PART ONE - Part two covering shows on TBS, TNT, TV Land and USA is live now!
For more, check out the previous cable guides here at SpoilerTV:
July part 1 | July part 2
September/October | November | December | January | February | March | April | May | June part 1 | June part 2
For more in-depth TV ratings coverage every day, check out my blog at SpottedRatings.com or follow me on Twitter: @spotupj.