I'm back with another monthly look at the cable TV
landscape! As always, I'll note that I mostly traffic in
adults 18-49 ratings below. (That's always what I mean by
"demo.") However, these should be taken with some grain of
salt. I use A18-49 ratings because of availability and because
they're a reasonable way of making comparisons across
networks, but be advised that it is not necessarily the
be-all-end-all number it is on broadcast. Not all of these
networks target that demographic specifically. In this edition, all these numbers are up to date through Thursday, August 2. I'm putting all shows that just started a season (in other words, weren't on last month's guide) in blue.
With so many shows in the summer editions, I'm splitting this into two parts to try to make it somewhat feasible to get through each part in one sitting. Part two to come tomorrow!
Tosh.0 (Comedy Central): Comedy Central’s biggest original program had a bit of a rough season thanks to heavy competition from the male-skewing NBA Finals and then from the Olympics. It averaged a 1.32 demo for the summer, down 19% year-to-year, but it dropped to 1.2 in its two against-Finals eps in June and then faded to a series low 1.0 for the season finale against the Olympics.
Army Wives (Lifetime): The return to the 10:00 hour has benefited Army Wives somewhat, as it’s averaging a little over a 1.0 demo since the return. The season as a whole is now averaging a 0.98 demo through 18 episodes, down by 17% vs. the year-ago 13-episode season.
WWE Friday Night Smackdown!: It was a good month for Syfy’s wrestling franchise. The 0.82 demo average was stronger than all their scripted shows, a bit stronger than the 0.78 June average, and also up a good bit from the July 2011 average.
Lost Girl: In mid-July, Syfy moved Lost Girl over to Friday night to make room for Alphas on Monday. Usually, that’d be a bad thing, but Lost Girl does have a much larger lead-in on Friday with Smackdown! So far, the smaller viewing levels and the bigger lead-in on Friday have basically been a wash, as Lost Girl has turned in a 0.4 demo in each of its two Friday airings to date. (Though the total viewer count has been a bit higher.) The season is averaging a 0.42 demo through 15 episodes, still just a bit behind the season one average.
END PART ONE - Part two covering shows on TBS, TNT, TV Land and USA coming tomorrow!
For more, check out the previous cable guides here at SpoilerTV:
June part 1 | June part 2
September/October | November | December | January | February | March | April | May
For more in-depth TV ratings coverage every day, check out my blog at SpottedRatings.com or follow me on Twitter: @spotupj.