Ratings News - 3rd December 2010 - How did Fringe, Bones, Greys, TVD do?

NOTE: Due to the NFL game all CW shows are currently showing inflated viewing numbers. These will be adjusted down when the final numbers come out.


Prime-Time Metered Market Thursday Ratings:
ABC Inches Past a Night of Repeats on CBS

Thursday 12/02/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
ABC 6.3/10
CBS 6.2/10
Fox 4.9/ 7
NBC 3.5/ 5
CW 2.1/ 3

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-Percent Change From the Year-Ago Evening (Thursday, December 3, 2009):
CW: +91, ABC: +19, Fox: + 7, NBC: no change, CBS: - 5

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-Yesterday’s Winners:
The Big Bang Theory R (CBS), Grey’s Anatomy (ABC), The Mentalist R (CBS)

-A Winner on The CW:
The Vampire Diaries (CW)

-Honorable Mention:
The Office (NBC), Private Practice (ABC)

-Yesterday’s Losers (excluding repeats):
Fringe (Fox), Nikita (CW)

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-Ratings Breakdown:
A night of repeats on CBS finished a close second behind ABC, with a one-tenth of a rating point disadvantage. Third overall was Fox, which will benefit when American Idol steps into the Thursday 8 p.m. hour in January (into relocated Bones), followed by lackluster NBC and The CW. Although CBS traveled the encore route, it still beat a night of all originals on NBC by a hefty 77 percent in the overnights. And there is no reason to believe airing an unprecedented three-hour comedy block on Thursday effective on January 20 will be beneficial to NBC.

Despite airing a repeat, CBS’ successfully relocated The Big Bang Theory still won the 8 p.m. half-hour, with a 5.9 rating/ 9 share. That led into encore telecasts of $#*! My Dad Says (#2: 4.8/ 7), CSI (#2: 6.5/10) and The Mentalist (#1: 6.6/11) from 8:30-11 p.m. While kudos goes to The Mentalist second-run for winning the 10 p.m. hour in the overnights, ABC’s competing Private Practice (#2: 6.4/10) is a shoo-in for victory among adults 18-49.

The Thursday standout on ABC, of course, was soapy Grey’s Anatomy at a dominant 8.2/13 at 9 p.m. Comparably, that topped the charts for the evening, building from a repeat of annual holiday special Santa Claus is Comin’ to Town (#3: 4.2/ 6) by a significant 95 percent. Aforementioned Private Practice dipped by 24 percent from the 9:30 p.m. portion of Grey’s Anatomy (8.4/13).

Fox’s Bones finished first overall at 8 p.m., with a 6.1/ 9 in the overnights. That led into struggling Fringe, which moves to Fridays at 9 p.m. on Jan. 28 (out of returning Kitchen Nightmares), at a fourth-place 3.8/ 6 at 9 p.m.

Over at NBC, the one piece of positive news was The Office, which always scores among adults 18-49. And 30 Rock out of Community did build by 13 percent in the overnights (but a 3.5/ 5 is still a stinker). Here was NBC by program:

NBC/Thursday
8:00 p.m. – Community: 3.1/ 5 (#4)
8:30 p.m. – 30 Rock: 3.5/ 5 (#4)
9:00 p.m. – The Office: 4.8/ 7 (#3)
9:30 p.m. – Outsourced: 3.4/ 5 (#4)
10:00 p.m. – The Apprentice: 3.0/ 5 (#3)

Chances of NBC ever doing another season of The Apprentice, which concludes next Thursday, sans the “C” list celebrities is nil. The network, as a reminder, is revamping Thursday effective on Jan 20 with the new line-up as follows:

8:00 p.m.: Community
8:30 p.m.: Perfect Couples (new)
9:00 p.m.: The Office
9:30 p.m.: Parks and Recreation (season premiere)
10:00 p.m.: 30 Rock (new time)
10:30 p.m.: Outsourced (new time)

The CW closed the night with its most-watched series, The Vampire Diaries (#5: 2.6/ 4) and freshman Nikita (#5: 1.8/ 7), which may not be the best fit demographically.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback