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“The Blacklist” has set a new record for biggest “live plus three day” increase in U.S. television history in total viewership, with the Nov. 4 telecast growing by 5.427 million persons (from 10.337 million viewers in “live plus same day” to 15.764 million in L+3). The 53% lift is the biggest percentage increase to date for “The Blacklist” in total viewers

Blacklist now has 5 of top 6 biggest L+3 increases in U.S. broadcast history in total viewers.

In L+3, “Blacklist” is up week-to-week in total viewers for each of the last three weeks. Its L+3 viewer increases are also up week to week for each of the last three weeks.

L+3 Total-Viewer Results
10/14…15.066 million
10/21…15.353 million
10/28…15.458 million
11/4…15.764 million

Total Viewer Increase from L+SD to L+3
10/14…+4.138 million
10/21…+4.916 million
10/28…+4.947 million
11/4…+5.427 million

% Increase from L+SD to L+3, Total Viewers
10/14…+38%
10/21…+47%
10/28…+47%
11/4…+53%

Biggest Increases L+SD to L+3 in U.S. Broadcast History, Total Viewers
Blacklist, Nov. 4…+5.427 million
Blacklist, Sept. 30…+5.089 million
Blacklist, Oct. 28…+4.947 million
Blacklist, Oct. 21…+4.916 million
Big Bang Theory, Oct. 24…+4.761 million
Blacklist, Oct. 7…+4.526 million

In adults 18-49, the Nov. 4 “Blacklist” delivered the show’s biggest L+3 gains to date on both a percentage basis and by rating point, adding 68% or 1.95 rating points to its next-day “live plus same day” 18-49 rating (to a 4.81 in L+3 from a 2.86 in L+SD).

In L+3, “Blacklist” is up week-to-week in 18-49 for a fourth week in a row. Out of seven “Blacklist” telecasts to date, only the second and third have failed to grow versus the prior week in L+3 adult 18-49 ratings. “Blacklist’s” L+3 increases are also up week to week both in rating point and on a percentage basis for each of the last four weeks.

L+3 Adult 18-49 Results
10/7…4.53
10/14…4.54
10/21…4.57
10/28…4.76
11/4…4.81

Rating Point Increase from L+SD to L+3, Adults 18-49
10/7…+1.44
10/14…+1.50
10/21…+1.60
10/28…+1.70
11/4…+1.95

% Increase from L+SD to L+3, Adults 18-49
10/7…+47%
10/14…+49%
10/21…+54%
10/28…+56%
11/4…+68%

Source: NBC

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