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New York – Oct. 7, 2013 – Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”—the number of people tweeting about TV programs—but also the much larger “audience” of people who actually view those Tweets.

Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people are tweeting about a program, 100,000 people are seeing those Tweets. This multiplier varies across programs, with early data showing the ratio of the audience to the authors generally decreases (meaning the multiplier is smaller) as the number of authors for an episode increases. This is due to the increasing overlap of followers for shows with a large number of Twitter authors, where a single follower is increasingly likely to follow multiple authors.

Nielsen Twitter TV Ratings Weekly Top Ten list is ranked by Unique Audience and include four metrics for each of the top episodes.

Tweets - Tweets ascribed to a linear TV episode.
Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Impressions - The number of times any Tweets ascribed to a TV episode were seen.
Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.



Source: Full Article @ nielsen

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