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August 26, 2013 (Burbank, CA) — The CW has revealed the key art designs for the 2013 Fall Launch campaign for its three new series: THE ORIGINALS, THE TOMORROW PEOPLE and REIGN.

THE ORIGINALS premieres Thursday, October 3, (9:00-10:00 p.m. ET) as the original family from “The Vampire Diaries,” Klaus (Joseph Morgan), Elijah (Daniel Gillies), and Rebekah (Claire Holt), find a new home in New Orleans, a city now run by Klaus’s former protégée Marcel (Charles Michael Davis). THE ORIGINALS moves to its regularly scheduled night and time on Tuesday, October 8, (8:00-9:00 p.m. ET). The key art features Morgan (back center), Gillies (back right), Holt (back left) and Davis (front seated). The copy reads: Bad Blood.

The action-packed THE TOMORROW PEOPLE, premiering Wednesday, October 9, (9:00-10:00 p.m. ET), stars Robbie Amell as a young man with special abilities that he is only beginning to understand. The key art features Amell (center), Peyton List (left) and Luke Mitchell (right). The copy reads: Different is Dangerous.

REIGN stars Adelaide Kane in the untold story of the young Mary, Queen of Scots. The series premieres Thursday, October 17 (9:00-10:00 p.m. ET). The key art features Kane (center), Torrance Coombs (left) and Toby Regbo (right). The copy reads: Love is the Most Dangerous Subject.

Credits for all The CW key art: Creative Director – Rick Frey, Photography – Frank Ockenfels.

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