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Metered Market Wednesday Ratings
American Idol Down but Still Very Dominant
Metered Market Results
ABC 5.0/ 8
NBC 3.6/ 6
CW 2.0/ 3
-Percent Change from Year-Ago Evening – Wednesday 2/08/12:
CW: +150, Fox: + 5, CBS: - 4, NBC: -10, ABC: -14
American Idol (Fox), Arrow (CW), Modern Family (ABC), Criminal Minds (CBS), CSI (CBS)
The Middle (ABC)
Law & Order: SVU (NBC), Nashville (ABC)
Whitney (NBC), Guys With Kids (NBC), Suburgatory (ABC)
It was an easy overnight midweek victory for Fox, which averaged a 9.2 rating/15 share for the two-hour Hollywood edition featuring the male contestants on American Idol from 8-10 p.m. (peaking at a 9.6/15 at 8:30 p.m.). Despite the dominance, Idol was still down by 25 percent from a one-hour edition on the year-ago evening (12.3/19 from 8-9 p.m. on 2/08/12).
Second-place CBS featured an encore airing of Person of Interest at 8 p.m. (#3: 4.5/ 8), followed by the consistently ample combination of Criminal Minds (#2: 7.8/12) and granddaddy CSI (#1: 7.0/12), which by season end will have produced an estimated 296 episodes.
ABC’s shining Wednesday star, of course, is Modern Family, which tied the first half of Criminal Minds for second in the overnights at 9 p.m. with a 7.5/12. Comparably, this built from kooky lead-in The Neighbors (#3: 4.1/ 7 at 8:30 p.m.) by a hefty 83 percent and it led into sophomore Suburgatory, which sunk to a third-place 4.3/ 7 at 9:30 p.m. But versus its year-ago telecast (8.8/13 on 2/08/12), Modern Family did decline by 15 percent. And, let’s be honest…Gloria (Sophia Vergara) and Jay’s (Ed O’Neill) recent bundle of joy is easy “Jump the Shark” bait. Was it really necessary?
At 10 p.m. on ABC was critically acclaimed drama Nashville, which finished third in the hour with an uneventful 4.2/ 7. Comparably, that was 22 percent below year-ago occupant Revenge (5.4/ 9 on 2/08/12), which is not exactly a “must see” option on Sunday this season.
Earlier in the evening on ABC was reliable (and, yes, underrated) The Middle at a second-place 5.6/ 9 at 8 p.m., which was equal to one year earlier.
Elsewhere, NBC remained stalled at the 8-9 p.m. gate care of sitcoms Whitney (#4: 2.7/ 4) and Guys With Kids (#4: 2.3/ 4), which is hoping a guest appearance by former Cosby Show kid Keshia Knight Pulliam ignites some interest later in the season (http://tinyurl.com/bbgntgy). Next on the Peacock net was tired Law & Order: SVU at a fourth-place 3.9/ 6 in the overnights from 9-10 p.m. (down 20 percent from the 4.9/ 8 at 10 p.m. ET on 2/08/12), followed by freshman Chicago Fire at a second-place 4.5/ 8 at 10 p.m. Comparably, Chicago Fire, which will produce 24 episodes this season, built from the 9:30 p.m. portion of SVU (4.1/ 6) by 10 percent.
Over at The CW, bona keeper Arrow scored a healthy 2.4/ 4 in the overnights from 8-9 p.m., which was 118 percent above year-ago occupant One Tree Hill (1.1/ 2 on 2/08/12). And that led into veteran Supernatural, which dipped by 37 percent to a 1.5/ 2 (#5). Although Supernatural is up year-to-year thanks to the support from Arrow, The CW could be putting the protected Wednesday 9 p.m. hour to better use.
In late night, it was Jay Leno on NBC first from 11:30 p.m.-12:30 a.m., with a 2.8/ 7 in the overnights (- 3 percent from the year-ago evening), followed by David Letterman on CBS (2.6/ 7: - 7) and relocated Jimmy Kimmel Live (2.1/ 6), which has lifted ABC’s young adult profile in the hour (despite dropping by 24 percent in the 11:30 p.m. half-hour versus Nightline one year earlier). Nightline followed Kimmel with a diluted 1.3/ 4 in the 12:30 a.m. half-hour, which finished third.
In the 12:30-1:30 a.m. battle of Jimmy Fallon on NBC versus Craig Ferguson on CBS, Fallon (1.5/ 6: equal to the year-ago evening) bested Ferguson (1.4/ 5: + 8 percent) by one-tenth of a rating point. Last Call With Carson Daly, meanwhile, was equal to one year earlier with a 0.9/ 4 at 1:30 a.m.
Source: Nielsen Media Research