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Metered Market Thursday Ratings
CBS Wins; Soft Start for Zero Hour on ABC
Metered Market Results
ABC 5.6/ 9
NBC 2.4/ 4
CW 1.4/ 2
-Percent Change from Year-Ago Evening – Thursday 2/16/12:
ABC: +12, CBS: + 2, NBC: no change, CW: -26, Fox: -47
The Big Bang Theory (CBS), Two and a Half Men (CBS), American Idol (Fox), Person of Interest (CBS), Grey’s Anatomy (ABC), Scandal (ABC)
-Losers (excluding repeats):
Zero Hour (ABC), Community (NBC), Parks and Recreation (NBC), The Office (NBC), Glee (Fox), Beauty and the Beast (CW)
It was another clean Thursday overnight sweep for CBS care of its combination of The Big Bang Theory (11.1 rating/18 share - #1 for the evening), Two and a Half Men (8.3/13), sophomore Person of Interest (9.1/15) and freshman Elementary (7.1/13), which dropped by 17 percent from The Mentalist on the year-ago evening (8.6/15 on 2/16/12). The recent post-Super Bowl airing has not benefited Elementary, which dipped from lead-in Person of Interest by 22 percent. Although veteran Two and a Half Men has certainly benefited out of red-hot The Big Bang Theory, CBS could…and should…find something new and promising next season to benefit from the stellar lead-in support.
In series premiere news, ABC drama Zero Hour, headlined by former ER star Anthony Edwards, opened with a modest (and distant third-place) 4.4/ 7 in the overnights at 8 p.m. Comparably, this was 32 percent below the debut of former time period occupant Last Resort (6.5/11 on 9/27/12). Given most new shows drop in the vicinity of 10 to 20 percent in week two, Zero Hour could end up in the ER. Stat!
Zero Hour led into long-running Grey’s Anatomy, which perked up to a second-place 6.3/10 from 9-10 p.m. (equal to the year-ago evening), followed by sophomore Scandal at a very compatible 6.0/10 at 10 p.m. (#2). Comparably, Scandal built from year-ago occupant Private Practice (5.5/ 9 on 2/16/12) by nine percent. The retention out of the 9:30 p.m. portion of Grey’s Anatomy was 94 percent. And Scandal is poised for time period victory among adults 18-49. See you next season, Scandal!
Over at Fox, American Idol was on the map, finishing second overall from 8-9 p.m. with an 8.2/14. But, comparably this was down by 26 percent from the two-hour edition on the year-ago evening (11.1/17 on 2/16/12). Tired Glee followed with a third-place 3.6/ 6 at 9 p.m., which dropped by a considerable 58 percent from the 8:30 p.m. portion of American Idol (8.6/14). Yes…it is time for the musical gang from William McKinley High to graduate. And you too, Sue Sylvester!
Elsewhere, the overnights were abysmal on NBC with its combination of Community (#4: 2.1/ 3), Parks and Recreation (#4: 2.1/ 3), a one hour installment of soon-to-conclude The Office (#4: 2.8/ 4) and an encore of Law & Order: SVU (#3: 2.3/ 4), which is temporarily filling in for canceled Do No Harm. Click on the following for news of the new NBC drama to inherit the Thursday 10 p.m. hour: http://tinyurl.com/ccmpv4h. One week earlier, Community returned with a 2.5/ 4 in the overnights at 8 p.m.
The CW capped off the evening with The Vampire Diaries at a below-average 1.8/ 3 from 8-9 p.m. (-22 percent from the year-ago evening) and freshman Beauty and the Beast (#5: 1.1/ 2), which slipped by 21 percent from failed year-ago time period occupant The Secret Circle (1.4/ 2 on 2/16/12).
In late night, David Letterman on CBS ruled the 11:30 p.m.-12:30 a.m. time period, with a 2.8/ 8 in the overnights (3.1/ 8 to 2.4/ 7 by half hour: -3 percent from the year-ago evening). Next was Jay Leno on NBC and Jimmy Kimmel on ABC each at a 2.5/ 7 (3.0/ 7 to 2.0/ 6). Relocated Nightline on ABC scored a 1.6/ 5 in the 12:30 a.m. half-hour.
Craig Ferguson on CBS led the 12:30-1:30 a.m. daypart with a 1.4/ 5 (1.6/ 5 to 1.1/ 4: +8 percent), followed by Jimmy Fallon on NBC at a 1.3/ 4 (1.3/ 4 to 1.2/ 4: -7 percent). At 1:30 p.m., Carson Daly closed the night for the Peacock net with a 0.8/ 3.
Source: Nielsen Media Research