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Metered Market Wednesday Ratings
Idol Down But Dominant; Below Average Return for Survivor on CBS
Metered Market Results
CBS 5.2/ 9
ABC 5.0/ 8
NBC 4.0/ 7
CW 2.0// 3
-Percent Change from Year-Ago Evening – Wednesday 2/15/12:
CW: +150, NBC: +29, ABC: -12, CBS: -27, Fox: -29
American Idol (Fox), Arrow (CW), Modern Family (ABC), CSI (CBS)
The Middle (ABC), Survivor: Caramoan (CBS), Law & Order: SVU (NBC), Chicago Fire (NBC)
Whitney (NBC), Guys With Kids (NBC), Suburgatory (ABC)
American Idol led Fox to overnight Wednesday victory, with an 8.7 rating/14 share from 8-10 p.m. (peaking at a 9.6/15 at 9:30 p.m.). And that will be more than enough to win the evening among 18-49 (and other young adult demos). But compared to the year-ago evening (11.9/19 on 2/15/12), this was down by a noticeable 27 percent. Further proof of the Idol slippage was a 14.5/22 in the overnights on the same evening in 2011. The morale of the story: Not even the arrivals of Mariah Carey, Nicki Minaj and Keith Urban can stop the bleeding.
Speaking of slippage, the latest edition of Survivor (Caramoan – Fans vs. Favorites) opened on CBS with a diluted 5.5/ 9 in the overnights from 8-9:30 p.m., which comparably is the weakest season-premiere for an edition of Survivor on record. Year-to-year, Survivor dropped by 13 percent from the opening edition of the One World edition on 2/15/12. The morale of this story: Like American Idol, there is only one place to go when you are past the full decade mark…down. As for Survivor, it is always an addiction and this season will be no exception. But some of the choices to return seem a bit strange, don’t they?
Survivor: Caramoan, which was originally a two-hour edition, led into an encore of The Big Bang Theory at a fourth-place 3.5/ 6 at 9:30 p.m. It is not that often that you hear “fourth-place” and The Big Bang Theory in the same sentence, but this was a last minute programming entry. At 10 p.m., veteran CSI perked up to a dominant 5.7/10 from 10-11 p.m., which was 63 percent above the repeat of The Big Bang Theory. One year earlier on CSI featured the arrival of Elisabeth Shue.
The standout on ABC, of course, was Modern Family, which scored a second-place 7.2/11 in the overnights at 9 p.m. (-10 percent from the year-ago evening), with growth out of freshman lead-in The Neighbors (#3: 4.3/ 7 at 8:30 p.m.) of 67 percent. Next on ABC was modest Suburgatory (#3: 4.4/ 7 at 9:30 p.m.), which held only 61 percent of the Modern Family lead-in, followed by critically acclaimed drama Nashville at a third-place 4.3/ 7. One year earlier, Revenge at 10 p.m. was considerably stronger at a 5.8/10.
Earlier in the evening on ABC was underrated The Middle (there is no better word to describe it) at a third-place 5.5/ 9, which was just one-tenth of a rating behind the 8 p.m. half-hour portion of competing Survivor: Caramoan. The moral of ABC’s Wednesday story: The net could, and should, be doing better out of The Middle and Modern Family.
Over at NBC, 8-9 p.m. sitcoms Whitney (#4: 2.6/ 4) and Guys With Kids (#4: 2.3/ 4) continue to under-perform, with erosion of an average nine percent from the year-ago combination of Whitney and short-lived Are You There, Chelsea? But veteran Law & Order: SVU rose to third overall with a 4.9/ 8 from 9-10 p.m., which was 17 percent above the 4.2/ 8 in the overnights one year earlier (when it aired at 10 p.m.). And compatible Chicago Fire finished second at 10 p.m. with a 4.7/ 8 (and retention out of the 9:30 p.m. portion of Law & Order: SVU — 5.1/ 8 — of 92 percent). See you next season, Chicago Fire.
On The CW, the just renewed combination of Arrow (#4t: 2.5/ 4) and Supernatural (#5: 1.5/ 2) built by an average of 150 percent from the year-ago combination of One Tree Hill (1.2/ 2 on 2/15/12) and Remodeled (0.4/ 1). But overnight slippage of 40 percent for Supernatural out of Arrow (which is likely to be smaller demographically) is not necessarily a “winning” performance.
Carson Daly capped off the evening for NBC with a typical 0.9/ 4 at 1:30 a.m.
Source: Nielsen Media Research