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NOTE: The table below will be updated live as we get the numbers in.
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MONDAY 1/28/13 Metered Markets
Fox Wins; The Following Holds Up in Week Two
Fox 6.0/ 9
ABC 5.3/ 8
CBS 4.9/ 8
NBC 3.8/ 6
CW 1.0/ 1
-Percent Change from the Year-Ago Evening (1/30/12):
NBC: +31, Fox: + 5, ABC: - 4, CBS: - 8, CW: -23
The Bachelor (ABC), The Big Bang Theory R (CBS), The Following (Fox)
-Losers (excluding repeats):
The Carrie Diaries (CW), 90210 (CW)
With CBS in all repeats, Fox took center stage in the Monday overnights, beating second-place ABC by seven-tenths of a rating point. At the height of Fox’s strength was week two of Kevin Bacon drama The Following, which (minus original episodes of competing 2 Broke Girls and Mike & Molly on CBS) won the 9 p.m. hour with a 6.3 rating/10 share. Comparably, that grew from lead-in Bones (#2: 5.8/ 9 from 8-9 p.m.) by nine percent. And it dipped by only six percent from its week-ago debut (6.7/10 on January 21, which translated into 10.42 million viewers and a 3.2 rating/8 share among adults 18-49, based on the Live Plus Same Day data. Compared to year-ago occupant Alcatraz (5.7/ 8 on 1/30/12), episode two of The Following built by 11 percent.
Two episodes in and The Following looks promising on Fox. Stay tuned.
News for the two other new Monday midseason series was not as promising. Week three of Sex and the City prequel The Carrie Diaries on The CW remained buried in the 8 p.m. hour, with a 1.2/ 2 in the overnights. While that was actually an increase of nine percent from one week earlier (three-week overnight track: 1.3/ 2 – 1.1/ 2 – 1.2/ 2), that 1.1 rating in the overnights only translated into 1.27 million viewers and a 0.5/ 1 among adults 18-49 (with equally disappointing news amongst The CW’s core young female demographics). Unfortunately, there is no reason to believe the results last night will be much better for young Carrie Bradshaw.
Comparably, The Carrie Diaries was also eight percent below year-ago occupant Gossip Girl in the overnights (1.3/ 2 on 1/30/12), and it led into relocated 90210, which dipped to a mere (and very last place) 0.8/ 1 at 9 p.m. Note to The CW: It is time to let 90210 go.
Week four of NBC drama Deception, meanwhile, perked up to a 3.0/ 5 (#3) at 10 p.m. And that was 25 percent above year-ago occupant Rock Center With Brian Williams (2.4/ 4 on 1/30/12) and 15 percent above the 2.6/ 4 in the overnights one week earlier. Facing repeats of both Hawaii Five-O on CBS (#1: 4.5/ 8) and Castle on ABC (#2: 4.2/ 7) was, no doubt, beneficial. But retention for Deception out of the 9:30 p.m. portion of demo friendly The Biggest Loser (#4: 4.4/ 7) was still lacking at 68 percent, and former time period occupant Revolution was a much stronger option (out of The Voice, of course).
Overall, The Biggest Loser averaged a consistent 4.3/ 7 in the overnights from 8-10 p.m. On paper, that seems slim. But keep in mind that the inspirational weight loss competition always resonates in the key young adults demographics.
Elsewhere, encores of CBS’ 8-10 p.m. sitcom block – How I Met Your Mother (#3t: 4.3/ 7), The Big Bang Theory (#1: 5.9/ 9), 2 Broke Girls (#3: 5.3/ 8) and Mike & Molly (#3: 5.0/ 8) – kept the Eye net in the competitive loop. And two-hours of perennial The Bachelor on ABC was the dominant option overall from 8-10 p.m., with a 5.8/ 9.
Source: Nielsen Media Research data