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Ratings News - 9th October 2012 *Full Tables added*



Metered Market Monday Ratings
ABC Wins; The Voice Ignited NBC Will Take the Adult 18-49 Crown

Monday 10/08/12
Metered Market Results

Household
Rating/Share
ABC 9.0/14
NBC 7.3/11
CBS 5.4/ 8
Fox 3.5/ 5
CW 0.9/ 1

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-Percent Change from the Year-Ago Evening (on 10/10/11)
NBC: +170, ABC: -17, CBS: -29, CW: -31, Fox: -42

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-Winners:
Dancing With the Stars (ABC), The Voice (NBC)

-Down but Far From Out:
How I Met Your Mother (CBS), 2 Broke Girls (CBS), Mike & Molly (CBS)

-Honorable Mention:
Castle (ABC)

-Still a Player:
Revolution (NBC)

-Losers (excluding repeats):
Partners (CBS), 90210 (CW), The Mob Doctor (Fox), Gossip Girl (CW)

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-Ratings Breakdown:
ABC opened this third week of the new TV season on a typically winning note in the overnights, but The Voice on NBC has shifted the entire evening and will lead the Peacock net to victory among adults 18-49. Ignited by The Voice, NBC finished a whopping 170 percent above the year-ago evening, while the pattern elsewhere was double-digit percent losses.

Dancing With the Stars on ABC won the 8-10 p.m. block with a 9.9 rating/15 share in the overnights. But year-to-year (versus a 12.2/18 on 10/10/11) it was down by 19 percent. Competing The Voice on NBC, meanwhile, scored an ample 8.3/12, which built from year-ago occupant The Sing Off (2.9/ 4 on 10/10/11) by 186 percent. Needless to say, one series can change the entire fortunes of a network.

Castle on ABC at 10 p.m. finished first with a 7.1/12 – 22 percent above competing Hawaii Five-O on CBS (5.8/10) and 37 percent above Revolution on NBC, which slipped to a series-low 5.2/ 9. But Revolution is poised for time period victory among adults 18-49, and this was still 126 percent above a repeat of failed crime solver Prime Suspect on the year-ago evening (2.3/ 4 on 10/10/11). Four-week overnight track for Revolution: 7.9/13 – 6.3/11 – 5.4/ 9 – 5.2/ 9.

Over at deteriorating CBS, the cancellation clock continues to rapidly tick on new sitcom Partners, which slipped to a series-low 3.7/ 6 in the overnights at 8:30 p.m. Comparably, that was seven percent below one week earlier (4.0/ 6 on Oct. 1), 51 percent below year-ago occupant 2 Broke Girls (7.6/11 on 10/10/11), and 31 percent below lead-in How I Met Your Mother (#3, 5.4/ 8 at 8 p.m.). Three-week overnight track for Partners: 4.5/ 7 – 4.0/ 6 – 3.7/ 6. How I Met Your Mother, meanwhile, was down by 17 percent year-to-year (versus a 6.5/10 on 10/10/11).

The positive news for relocated 2 Broke Girls on CBS was growth of 68 percent out of Partners, with a 6.2/ 9 at 9 p.m. But comparably, this was still 18 percent below its aforementioned year-ago overnight performance at 8:30 p.m., and 40 percent below Two and a Half Men on the year-ago evening (10.4/15 on 10/10/11), which was still in the Ashton Kutcher curiosity phase.

Mike & Molly on the Eye net followed with a third-place 5.6/ 8 at 9:30 p.m. (down 28 percent from the 7.8/11 on 10/10/11), and aforementioned Hawaii Five-O capped off the evening with a 5.8/10 at 10 p.m. (down 12 percent from the 6.6/11 on 10/10/11).

On Fox, the axe is expected to officially swing on The Mob Doctor, with episode four at a series low 2.5/ 4 (#4) in the overnights at 9 p.m. Comparably, that was a drop of 49 percent from failed Terra Nova on the year-ago evening (4.9/ 7 on 10/10/11), with retention out of the 8:30 p.m. portion of Bones (4.6/ 7) of only 54 percent. Four-week overnight track for The Mob Doctor: 3.7/ 6 – 2.7/ 4 – 2.6/ 4 – 2.5/ 4).

Bones on Fox, overall, scored a 4.7/ 7 in the 8 p.m. hour, which placed it fourth.

In embarrassing news for The CW (which is not helped by the current Cablevision-Tribune retransmission feud), the season-premiere episodes of 90210 (#5: 0.9/ 1 at 8 p.m.) and Gossip Girl (#5: 0.8/ 1 at 9 p.m.) are not expected to even crack the one million viewer mark. Comparably, 90210 was down by 25 percent from year-ago occupant Gossip Girl (1.2/ 2 on 10/10/11) and Gossip Girl down by 43 percent from Hart of Dixie (1.4/ 2 on 10/10/11). Thankfully, Gossip Girl is ending in midseason and 90210 should have concluded three years ago.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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