Metered Market Thursday Ratings
CBS Wins; Last Resort and Elementary Lose Steam in Week Two
Fox 5.7/ 9
NBC 2.7/ 4
CW 0.8/ 1
-Percent Change from the Year-Ago Evening (on 10/06/11):
ABC: +15, CBS: +14, NBC: -23, Fox: -27, CW: -56
The Big Bang Theory (CBS), Two and a Half Men (CBS), The X Factor (Fox), Grey’s Anatomy (ABC), Person of Interest (CBS), Elementary (CBS)
-Losers (excluding repeats):
30 Rock (NBC), Up All Night (NBC), The Next (CW), The Office (NBC), Parks and Recreation (NBC), Rock Center With Brian Williams (NBC)
CBS dominated this second Thursday of the new season in the overnights with a first-place finish in each of the six half-hours care of The Big Bang Theory (10.0 rating/16 share), relocated Two and a Half Men (8.1/13), sophomore Person of Interest (9.4/15) and week two of Elementary (7.6/13). Week-to-week, Elementary dipped by a typical 16 percent (versus a 9.0/16 on Sept. 27), with erosion from year-ago occupant The Mentalist (8.6/14 on 10/06/11) of 12 percent. Retention for Elementary out of the 9:30 p.m. portion of Person of Interest (9.3/14), meanwhile, was acceptable at 82 percent. The early verdict: the audience base is still solid, but the skew might be too old.
Of particular positive note for CBS was a 72 percent advantage for Two and a Half Men versus failed year-ago occupant How To Be a Gentleman (4.7/ 8 on 10/06/11).
In other week two news, drama Last Resort on ABC slipped to a 5.5/ 9 in the overnights from 8-9 p.m., which was down by an also typical 15 percent from its week-ago debut (6.5/11 on Sept. 27). Last Resort, however, was still 34 percent above failed year-ago occupant Charlie’s Angels (4.1/ 7 on 10/06/11). The early verdict: Last Resort needs to settle in now to stay on the air.
Next on ABC was veteran Grey’s Anatomy at a healthy second-place 8.0/12 at 9 p.m., which is poised for time period victory among adults 18-49 and was up by 18 percent from one year earlier (versus a 6.8/10 on 10/06/11). Next was sophomore Scandal at a second-place 4.9/ 9 at 10 p.m., which was on par from year-ago occupant Private Practice (4.8/ 8 on 10/06/11).
Over at Fox, The X Factor was on the map with a second-place 7.0/12 at 8 p.m., which was close to year-ago levels, while relocated Glee at 9 p.m. perked up to a third-place 4.5/ 7 at 9 p.m. While Glee remains down from its former Tuesday 8 p.m. time period, growth week-to-week was 10 percent (versus a 4.2/ 7 on Sept. 27).
In season-premiere news, 30 Rock on NBC opened its seventh (and final) season with a mere 2.7/ 4 in the overnights at 8 p.m., which was only on par with Community on the year-ago evening. While NBC has momentum on Monday and Tuesday this season (thanks to The Voice), Thursday remains “must flee” TV care of Up All Night (#4: 2.4/ 4), The Office (3.1/ 5), Parks and Recreation (2.5/ 4) and Rock Center With Brian Williams (#3: 2.6/ 5) for the remainder of the evening. Of negative note, in particular, was slippage of 24 percent year-to-year for once promising The Office (versus a 4.1/ 6 on 10/06/11).
The CW capped off the evening with the two-hour series-finale of singing competition The Next at a miniscule 0.8/ 1 from 8-10 p.m. Word of advice to the networks: avoid any new singing competitions in the future. Enough is enough already.
Source: Nielsen Media Research
Posted by DarkUFO at Friday, October 05, 2012 32 Comments
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