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Metered Market Tuesday Ratings
CBS Wins; Fox Has Sprung a Leak

Tuesday 10/02/12
Metered Market Results

Household
Rating/Share
CBS 9.5/15
ABC 7.0/11
NBC 4.6/ 7
Fox 2.9/ 5
CW 0.8/ 1

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-Percent Change from Year-Ago Evening – Tuesday 10/04/11
NBC: +24, CBS: - 2, ABC: -18, CW: -38, Fox: -42

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-Winners:
NCIS (CBS), Dancing With the Stars (ABC), The Voice (NBC), NCIS: Los Angeles (CBS), Vegas (CBS)

-Losers (excluding repeats):
Raising Hope (Fox), Ben & Kate (Fox), Hart of Dixie (CW), The Mindy Project (Fox), The Next (CW)

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-Ratings Breakdown:
CBS remains the network to beat on Tuesday care of its combination of NCIS (#1: 11.8 rating/19 share), spin-off NCIS: Los Angeles (#1t: 9.2/14) and week two of Dennis Quaid/Michael Chiklis drama Vegas (#1: 7.7/13). Comparably, the NCIS duo was on par from one year earlier, as was Vegas versus year-ago occupant Unforgettable. But week-to-week, Vegas slipped by 18 percent in the overnights (versus a 9.4/16 on Sept. 25, which translated into 14.85 million viewers and a 2.5 rating/ 7 share among adults 18-49 according to the Live Plus Same Day results). Keep in mind that most new shows drop in the vicinity of 10 to 20 percent in week two (and another estimated 10 percent in week three), so this is nothing unusual.

Second-place ABC was on the map care of two hours of Dancing With the Stars. The 8 p.m. clips show (themed All-Stars Defining Dances) finished second with a 7.1/11 in the overnights, which was 16 percent above a recap edition of The Voice on NBC (#: 6.1/10). And the live Results Show followed with a 9.2/14 at 9 p.m., which tied competing NCIS: Los Angeles on CBS. Compared to one year earlier (11.0/17 on 10/04/11), still potent Dancing With the Stars dropped by 16 percent.

At 10 p.m. on ABC was Private Practice at a second-place 4.8/ 8, which trailed year-ago occupant Body of Proof (7.4/12 on 10/04/11) by a hefty 35 percent.

Over at NBC, the aforementioned clips edition of The Voice (#3: 6.1/10 at 8 p.m.) was, of course, not as strong as the regularly scheduled edition. But compared to the first hour of The Biggest Loser one year earlier (3.5/ 6 on 10/04/11), this was still up by a hefty 64 percent. Next on the Peacock net was the just renewed sitcom combination of Go On (#3: 4.4/ 7) and The New Normal (#3: 3.9/ 6) from 9-10 p.m., which lost some steam out of the Voice clips show. But the pair, on average, outdelivered the second half of year-ago occupant The Biggest Loser (3.6/ 6 on 10/04/11) by nine percent. And they bested competing Fox sitcoms New Girl (#4: 3.8/ 6) and The Mindy Project (#4: 2.6/ 4) by 30 percent. The real test, of course, is to see how they fared demographically.

At 10 p.m., Parenthood on NBC finished third with a 3.6/ 6, which was equal to one year earlier. As always, the competitive gap among adults 18-49 will not be as wide.

Fox, unfortunately, has sprung a large Tuesday leak. Season three of new anchor Raising Hope opened with a fourth-place 2.9/ 5 in the overnights at 8 p.m., which comparably was off by 38 percent from its year-ago Tuesday 9:30 p.m. season-premiere out of New Girl (4.7/ 9 on 9/20/11). Week two of sitcom Ben & Kate followed with a 2.3/ 4 at 8:30 p.m., which was 21 percent below its week-ago opener (2.9/ 4 on Sept. 25) when it aired out of the season-premiere of New Girl. Raising Hope and Ben & Kate, on average, trailed year-ago occupant Glee (6.1/10 on 10/04/11) by a significant 57 percent.

Next on Fox was aforementioned New Girl at a fourth-place 3.8/ 6 at 9 p.m., which year-to-year slipped by a noticeable 37 percent (versus a 6.0/ 9 on 10/04/11). And the 2.6/ 4 for The Mindy Project at 9:30 p.m. (#4) was down by 21 percent from the week-ago opener (3.3/ 5 on Sept. 25) and off by 38 percent from Raising Hope one year earlier (4.2/ 6 on 10/04/11). The strength of the Fox comedies, no doubt, falls within the young demographics. By overall slippage of 17 percent week-to-week does not bode well.

In season-premiere news, Hart of Dixie on The CW opened with a fifth-place 1.2/ 2 at 8 p.m., which was equal to 90210 on the year-ago evening. But one year earlier, Hart of Dixie launched with a 1.7/ 2 in the overnights on Monday 9/26/11 at 9 p.m. (out of Gossip Girl). Next on The CW was flop singing competition The Next at a mere 0.5/ 1 at 9 p.m. And there you have it…the overnights for this second Tuesday of the new TV season.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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