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Ratings News - 16th October 2012 *Full Tables Posted*



Metered Market Monday Ratings
ABC Wins; NBC the Network to Beat in Adults 18-49

Monday 10/15/12
Metered Market Results

Household
Rating/Share
ABC 9.6/15
NBC 7.2/11
CBS 5.6/ 9
Fox 4.2/ 6
CW 0.8/ 1

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-Percent Change from the Year-Ago Evening (on 10/17/11):
NBC: +177, ABC: -14, Fox: -21, CBS: -26, CW: -38

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-Winners:
Dancing With the Stars (ABC), The Voice (NBC), Castle (ABC), Revolution (NBC)

-Honorable Mention:
How I Met Your Mother (CBS), 2 Broke Girls (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

-Losers (excluding repeats):
90210 (CW), Partners (CBS), Gossip Girl (CW)

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-Ratings Breakdown:
ABC ruled the overnights on this fourth Monday of the new TV season care of its combination of Dancing With the Stars (10.4 rating/16 share from 8-10 p.m.) and Castle (7.8/13 at 10 p.m.), which finished first in each of the six half hours. But facing The Voice on NBC has been costly, with the All-Star edition of Dancing With the Stars down by 19 percent from the year-ago evening (12.8/19 on 10/17/11). Castle was only off by five percent (versus an 8.2/14 on 10/17/11). At this point, Kirstie Alley or Bristol Palin should be exiting tonight.

NBC, no doubt, will win the evening among adults 18-49 thanks to The Voice, which averaged a solid second-place 8.1/12 in the overnights from 8-10 p.m. Comparably, that outdelivered year-ago occupant The Sing Off (2.9/ 4 on 10/17/11) by a whopping 179 percent. At 10 p.m., week five of drama Revolution has apparently leveled off with a 5.3/ 9, which built by one-tenth of a rating point from one week earlier and should have no trouble winning the hour in the demo. An encore telecast of short-lived Prime Suspect averaged a mere 2.1/ 3 on the year-ago night and Revolution remains a vast improvement from short-lived The Playboy Club. Five-week overnight track for Revolution: 7.9/13 – 6.3/11 – 5.4/ 9 – 5.2/ 9 – 5.3/ 9.

Over at CBS, the year-to-year erosion was 26 percent last night. Week four of sitcom Partners at 8:30 p.m. perked up a bit to a 4.1/ 6 at 8:30 p.m. (tied for third with Game 2 of the National League Baseball Championship Series on Fox). But the erosion out of lead-in How I Met Your Mother (#3: 5.6/ 9 at 8 p.m., -18 percent from one year earlier) was an extensive 27 percent (in the higher HUT time period). Minus facing The Voice last year, former the period occupant 2 Broke Girls scored a 7.5/11 on 10/17/11, which was 83 percent higher than Partners. Four-week overnight track for Partners: 4.5/ 7 – 4.0/ 6 – 3.7/ 6 – 4.1/ 6).

Relocated 2 Broke Girls, meanwhile, continues to bleed from year-ago occupant Two and a Half Men (37 percent last night). But the third-place 6.4/ 9 at 9 p.m. was 56 percent above lead-in Partners, and lead-out Mike & Molly held 94 percent of the overnight rating with a 6.0/ 9 at 9:30 p.m. At 10 p.m., Hawaii Five-O finished second with a 5.9/10, which was 13 percent below one year earlier (6.8/11 on 10/17/11) but a compatible fit. Mike & Molly averaged a 7.4/11 one year earlier.

Elsewhere, Game 2 of the National League Baseball Championship Series on Fox (San Francisco Giants vs. St. Louis Cardinals) averaged an approximate 4.2/ 6 in primetime, which was 21 percent below the year-ago combination of dramas Terra Nova (5.2/ 8) and House (5.5/ 8) on 10/17/11. Keep in mind that results for any live sporting event are always estimated.

The CW capped off the evening with its low-rated combination of 90210 (#5: 0.9/ 1) and soon-to-conclude Gossip Girl (#5: 0.8/ 1), which on averaged dipped by 38 percent from Gossip Girl and Hart of Dixie one year earlier.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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