Metered Market Monday Ratings
ABC Wins; NBC the Network to Beat in Adults 18-49
Metered Market Results
CBS 5.6/ 9
Fox 4.2/ 6
CW 0.8/ 1
-Percent Change from the Year-Ago Evening (on 10/17/11):
NBC: +177, ABC: -14, Fox: -21, CBS: -26, CW: -38
Dancing With the Stars (ABC), The Voice (NBC), Castle (ABC), Revolution (NBC)
How I Met Your Mother (CBS), 2 Broke Girls (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)
-Losers (excluding repeats):
90210 (CW), Partners (CBS), Gossip Girl (CW)
ABC ruled the overnights on this fourth Monday of the new TV season care of its combination of Dancing With the Stars (10.4 rating/16 share from 8-10 p.m.) and Castle (7.8/13 at 10 p.m.), which finished first in each of the six half hours. But facing The Voice on NBC has been costly, with the All-Star edition of Dancing With the Stars down by 19 percent from the year-ago evening (12.8/19 on 10/17/11). Castle was only off by five percent (versus an 8.2/14 on 10/17/11). At this point, Kirstie Alley or Bristol Palin should be exiting tonight.
NBC, no doubt, will win the evening among adults 18-49 thanks to The Voice, which averaged a solid second-place 8.1/12 in the overnights from 8-10 p.m. Comparably, that outdelivered year-ago occupant The Sing Off (2.9/ 4 on 10/17/11) by a whopping 179 percent. At 10 p.m., week five of drama Revolution has apparently leveled off with a 5.3/ 9, which built by one-tenth of a rating point from one week earlier and should have no trouble winning the hour in the demo. An encore telecast of short-lived Prime Suspect averaged a mere 2.1/ 3 on the year-ago night and Revolution remains a vast improvement from short-lived The Playboy Club. Five-week overnight track for Revolution: 7.9/13 – 6.3/11 – 5.4/ 9 – 5.2/ 9 – 5.3/ 9.
Over at CBS, the year-to-year erosion was 26 percent last night. Week four of sitcom Partners at 8:30 p.m. perked up a bit to a 4.1/ 6 at 8:30 p.m. (tied for third with Game 2 of the National League Baseball Championship Series on Fox). But the erosion out of lead-in How I Met Your Mother (#3: 5.6/ 9 at 8 p.m., -18 percent from one year earlier) was an extensive 27 percent (in the higher HUT time period). Minus facing The Voice last year, former the period occupant 2 Broke Girls scored a 7.5/11 on 10/17/11, which was 83 percent higher than Partners. Four-week overnight track for Partners: 4.5/ 7 – 4.0/ 6 – 3.7/ 6 – 4.1/ 6).
Relocated 2 Broke Girls, meanwhile, continues to bleed from year-ago occupant Two and a Half Men (37 percent last night). But the third-place 6.4/ 9 at 9 p.m. was 56 percent above lead-in Partners, and lead-out Mike & Molly held 94 percent of the overnight rating with a 6.0/ 9 at 9:30 p.m. At 10 p.m., Hawaii Five-O finished second with a 5.9/10, which was 13 percent below one year earlier (6.8/11 on 10/17/11) but a compatible fit. Mike & Molly averaged a 7.4/11 one year earlier.
Elsewhere, Game 2 of the National League Baseball Championship Series on Fox (San Francisco Giants vs. St. Louis Cardinals) averaged an approximate 4.2/ 6 in primetime, which was 21 percent below the year-ago combination of dramas Terra Nova (5.2/ 8) and House (5.5/ 8) on 10/17/11. Keep in mind that results for any live sporting event are always estimated.
The CW capped off the evening with its low-rated combination of 90210 (#5: 0.9/ 1) and soon-to-conclude Gossip Girl (#5: 0.8/ 1), which on averaged dipped by 38 percent from Gossip Girl and Hart of Dixie one year earlier.
Source: Nielsen Media Research
Posted by DarkUFO at Tuesday, October 16, 2012 30 Comments
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