Metered Market Wednesday Ratings
CBS Wins; Solid Sampling for Arrow and Nashville
Metered Market Results
NBC 3.8/ 6
CW 2.3/ 4
-Percent Change from Year-Ago Evening – Wednesday 10/12/11
CW: +53, ABC: + 3, Fox: – 3, CBS: – 7, NBC: -24
Survivor: Philippines (CBS), The X Factor (Fox), Arrow (CW), Modern Family (ABC), Criminal Minds (CBS), Nashville (ABC), CSI (CBS)
The Middle (ABC)
-Time to Call it Quits:
Supernatural (CW), Law & Order: SVU (NBC)
Chicago Fire (NBC)
-Losers (excluding repeats):
Animal Practice (NBC), Guys With Kids (NBC)
It was a race to the winning overnight finish line on this third Wednesday of the new TV season, with CBS first — two-tenths of a rating point ahead of ABC and Fox. There were three scripted drama premieres last night – Arrow on The CW, Nashville on ABC and Chicago Fire on NBC. And two of the three were amply sampled.
Arrow on The CW launched with a solid 3.0 rating/5 share in the overnights at 8 p.m., which placed it fourth in the hour (ahead of NBC sitcoms Animal Practice and Guys With Kids). Comparably, this was 150 percent above the debut of short-lived year-ago occupant H8R (1.2/ 2 on 9/14/11) and 200 percent ahead of a repeat of failed drama Ringer on the year-ago evening (1.0/ 2 on 10/13/11). Additionally, Arrow built by 15 percent from fall 2010 time period occupant America’s Next Top Model (2.6/ 4 on 10/13/10) on the comparable day.
Next on The CW was episode two of the new season of relocated Supernatural, which dipped to fifth with a 1.7/ 3 at 9 p.m. Comparably, that was 11 percent below year-ago occupant America’s Next Top Model (1.9/ 3 on 10/12/11), with retention out of the 8:30 p.m. portion of Arrow (3.0/ 5) of just 57 percent.
In the initial 10 p.m. battle of Nashville versus Chicago Fire, Nashville (with stronger lead-in support) held a considerable 45 percent overnight advantage. But first in the time period was granddaddy CSI on CBS at a 7.0/12. Nashville on ABC opened with a very respectable 6.8/12 (#2), which was 10 percent above year-ago occupant Revenge (6.2/10 on 10/12/11). And the retention out of a 9:30 p.m. edition of Modern Family (#1: 8.5/13) was positive at 80 percent. Given the lead-in support, Nashville should have no problem scoring a time victory among adults 18-49 (and the female demos, no doubt).
Competing Chicago Fire on NBC finished third with a 4.7/ 8 in the overnights, which is nothing to boast about. But the new Dick Wolf drama did build from the 9:30 p.m. portion of lead-in Law & Order: SVU (4.3/ 7) by nine percent. And it only dropped by two percent in the second half-hour (4.7/ 8 at 10 p.m. to 4.6/ 8 at 10:30 p.m.) versus an 11 percent drop for Nashville (7.2/12 to 6.4/11). The winner in round one, however, is clearly Nashville (and CSI, which was on par from one year earlier).
In the battle of the 8-9 p.m. sitcoms, ABC ruled over NBC. ABC’s The Middle (#3: 5.8/ 9) at 8 p.m. bested NBC’s Animal Practice (#5: series low 2.7/ 4) by a hefty 114 percent; and week three of The Neighbors on ABC (#3: 4.6/ 7) beat week four of Guys With Kids on NBC (#5: 2.8/ 4) at 8:30 p.m. by 64 percent. Comparably, The Neighbors was close to week-ago time period debut levels (4.8/ 7 on Oct. 3), but down by 29 percent from year-ago occupant Suburgatory (6.5/10 on 10/12/11).
Also on ABC was the regularly scheduled edition of Modern Family at a very dominant 8.7/13 at 9 p.m.
Elsewhere, Survivor: Philippines and the first half of The X Factor on Fox tied for first in the 8 p.m. hour, each with a healthy 6.7/11. One year earlier, Survivor: South Pacific was similar with a 6.9/11 (on 10/12/11). Survivor led into veteran Criminal Minds, which finished a solid second in the 9 p.m. hour with a 7.5/11 (-11 percent from the year-ago evening). And The X Factor on Fox averaged a 6.8/11 from 8-10 p.m., peaking in the 9 p.m. half-hour with a 7.0/11.
Law & Order: SVU, meanwhile, was fourth at 9 p.m. with a 4.2/ 7. Comparably, that trailed older-skewing year-ago occupant Harry’s Law (5.8/ 9 on 10/12/11) by 28 percent.
Source: Nielsen Media Research
Posted by DarkUFO at Thursday, October 11, 2012 82 CommentsArrow Cancelled Shows Criminal Minds CSI Las Vegas Law and Order SVU Modern Family Nashville Ratings Supernatural The Middle The Neighbors
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