Metered Market Thursday Ratings
Solid Victory for CBS; Positive Sampling for The Last Resort and Elementary
Metered Market Results
Fox 5.4/ 8
NBC 2.8/ 4
CW 0.6/ 1
-Percent Change from the Year-Ago Opening Season Thursday (on 9/22/11):
CBS: + 4, ABC: – 7, NBC: -33, Fox: -35, CW: -70
The Big Bang Theory (CBS), Two and a Half Men (CBS), Person of Interest (CBS), Grey’s Anatomy (ABC), Elementary (CBS)
-Down But Not Out:
The X Factor (Fox)
The Last Resort (ABC)
-Wise to Call it Quits:
The Office (NBC)
-Losers (excluding repeats):
Saturday Night Election Special (NBC), Up All Night (NBC), Parks and Recreation (NBC), Glee (Fox), The Next (CW), Rock Center With Brian Williams (NBC)
It was an easy overnight Thursday victory for CBS, which finished first in each of the six half-hours. Season six of The Big Bang Theory took top-rated honors for the evening with a 10.5 rating/17 share in the 8 p.m. half-hour, which was nine percent above its one-hour year-ago season-opener (9.6/16 on 9/22/11). The 10th season premiere of relocated Two and a Half Men fit in well at an 8.6/14 at 8:30 p.m., which is a considerable improvement, no doubt, from short-lived fall 2011 time period occupant How To Be a Gentleman. And season two of Person of Interest followed with a rock-solid 9.4/14 at 9 p.m., which was up by nine percent from its year-ago series-premiere (8.6/13 on 9/22/11). Competing Grey’s Anatomy should have no trouble dominating among adults 18-49, but there is something to be said about a solid crime solver like Person of Interest that appeals to the masses.
At 10 p.m. on CBS was the series-premiere of Elementary, which resonated at a 9.0/16 at 10 p.m. Comparably, Elementary bested the year-ago season-premiere of former time period occupant The Mentalist (8.6/15 on 9/22/11) by five percent. And the overnight retention out of Person of Interest was 96 percent. Consider this a stellar start for Elementary.
In the second series-premiere of the evening, drama The Last Resort on ABC was respectfully sampled at a third-place 6.5/11 in the overnights form 8-9 p.m. Comparably, that outdelivered the year-ago series debut of short-lived Charlie’s Angels (6.1/ 9 on 9/22/11) by seven percent. And The Last Resort increased by six percent in the second half-hour (6.3/10 to 6.7/11) versus a loss of three percent for Charlie’s Angels. Let’s see what happens next week.
Next on ABC was the ninth season-premiere of Grey’s Anatomy at a second-place 8.6/13 at 9 p.m., which was 12 percent above the year-ago opener (7.7/12 on 9/22/11). Season two of drama Scandal, also from Shonda Rhimes, followed with a second-place 5.1/ 9 at 10 p.m. While that, comparably, held only 60 percent of the 9:30 p.m. portion of Grey’s Anatomy (8.5/13), the gap opposite competing Elementary demographically will be considerably narrower than the overnights.
Third overall for the evening was Fox’s combination of The X Factor (#2: 6.7/11) and relocated Glee (#4: 4.1/ 7), which together dipped by a noticeable 33 percent from two-hours of The X Factor on the year-ago evening (8.1/13 on 9/29/11). One year earlier, Glee was considerably stronger at a 6.3/10 in its former Tuesday 8 p.m. time period (on 9/27/11), and retention out of the 8:30 p.m. portion of The X Factor (7.1/11) was only 58 percent.
Elsewhere, NBC could not compete with its low-rated combination of another Saturday Night Live Election Special (#4: 3.7/ 6), Up All Night (#4: 2.5/ 4), The Office (#4: 3.2/ 5), Parks and Recreation (#4: 2.5/ 4) and Rock Center With Brian Williams (#3: 2.4/ 4). Compared to opening Thursday in 2011 (4.2/ 7 on 9/11/11), this was an average loss of 33 percent. And The CW populated the evening with a repeat of The Vampire Diaries (#5: 0.7/ 1) and flop singing competition The Next (#5: 0.6/ 1). Next week on NBC will feature the return of sitcom 30 Rock at 8 p.m.
Source: Nielsen Media Research
Posted by DarkUFO at Friday, September 28, 2012 35 Comments
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