Metered Market Tuesday Ratings
CBS Leads; NBC Most Improved; Fox Weak
Metered Market Results
NBC 5.5/ 9
Fox 3.5/ 5
CW 0.5/ 1
-Percent Change from the Year-Ago Opening Season Tuesday (on 9/21/11)
NBC: +38, CBS: no change, ABC: -12, Fox: -44, CW: -67
NCIS (CBS), The Voice (NBC), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), Vegas (CBS)
New Girl (Fox)
-Losers (excluding repeats):
Ben and Kate (Fox)
Note: The following is an analysis of the 56-metered markets from Nielsen, which serves as a precursor to the fast affiliate and Live Plus Same Day rating results. The fast affiliates (which include total viewers and adults 18-49) will be posted at our forum on the website at approximately 12 p.m. ET.
CBS led this first Tuesday of the 2012-13 season with a first-place finish in the overnights in each of the six half-hours care of the season-premieres of NCIS (12.6 rating/20 share) and NCIS: Los Angeles (10.2/16) from 8-10 p.m., and the series-premiere of Vegas (9.3/16) at 10 p.m. Both NCIS and NCIS: Los Angeles were close to year-ago opening levels on 9/20/11, while Vegas was equal to the series-debut of former time period occupant Unforgettable. That 9.3/16 for Unforgettable translated into 14.09 million viewers and a 2.9 rating/8 share among adults 18-49, based on the fast affiliate results.
CBS, as expected, is the network to beat on Tuesday this season, but The Voice has put NBC in the competitive adult 18-49 demo mix.
Next was ABC care of the expanded two-hour live Dancing With the Stars Results Show (8.9/14 from 8-10 p.m.), which peaked at 9:30 p.m. with a second-place 10.0/15, followed by the sixth season-premiere of Private Practice at a second-place 5.2/ 9 at 10 p.m. Comparably, the first hour of Dancing With the Stars ran neck-and-neck opposite NBC’s The Voice in the 8 p.m. hour (7.9/12 vs. 8.1/13), but The Voice will, no doubt, hold a significant advantage among adults 18-49. Private Practice, meanwhile, opened 25 percent below the season-premiere of year-ago occupant Body of Proof (6.9/12 on 9/20/11).
Over at NBC, aforementioned The Voice, which was just renewed for two more cycles, built from the first half of the season-premiere of former time period occupant The Biggest Loser (4.0/ 6 on 9/20/11) by a whopping 102 percent. Next on the Peacock net were recently introduced sitcoms Go On (#3: 5.0/ 8) and The New Normal (#3: 4.2/ 6) from 9-10 p.m. And the two, on average, beat New Girl (#4: 3.8/ 6) and the series-premiere of The Mindy Project (#4: 3.6/ 6) on Fox by an average of 24 percent. Comparably, and opposite NCIS: Los Angeles and Dancing With the Stars, still promising Go On dipped by 19 percent from one week earlier (vs. a 6.2/10 on 9/19/12) and The New Normal by nine percent (4.6/ 7). And Go On slipped by 42 percent from the 8:30 p.m. portion of lead-in The Voice. But retention for The New Normal out of Go On was improved at 84 percent and both should benefit once returning ABC comedies Happy Endings and The B____ in Apartment 23 step into the hour next month.
You can count on a full season episode pick-up for both Go On and The New Normal.
At 10 p.m., Parenthood on NBC finished third with a 3.6/ 6 in the overnights, which was five percent below one year earlier (3.8/ 6 on 9/20/11).
On Fox, which finished fourth in each of the four half hours, season two of sitcom New Girl opened with a 4.0/ 6 at 8 p.m., which was down by a hefty 46 percent compared to its year-ago season-premiere (7.4/11 on 9/20/11 at 9 p.m.). Next was the series-premiere of Ben and Kate at a depressed (and very distant) 2.9/ 4 at 8:30 p.m. Comparably, retention for Ben and Kate out of New Girl was only 72 percent and the two, on average, trailed the year-ago season-premiere of Glee (6.6/10 on 9/20/11) by a hefty 48 percent. Ben and Kate will not benefit, no doubt, once Raising Hope steps into the Tuesday 8 p.m. anchor position next week.
At 9 p.m., a second episode of New Girl scored an aforementioned 3.8/ 6 in the overnights in its regularly scheduled time period, followed by 87 percent retention for the debut of The Mindy Project at 9:30 p.m. (3.3/ 5). Comparably, The Mindy Project trailed the season-premiere of year-ago occupant Raising Hope (4.7/ 7 on 9/20/11) by 30 percent.
In the very distant No. 5 spot was The CW care of encore telecasts of Hart of Dixie (0.6/ 1) and singing competition The Next (0.4/ 1). Hart of Dixie will open its second season next Tuesday.
Source: Nielsen Media Research
Posted by DarkUFO at Wednesday, September 26, 2012 11 Comments
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