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Ratings News - 25th September 2012 *Full Tables Added*

We'll have the full tables and updated Cancellation Chart online shortly. Check the Twitter feed for updates.

Table being updated currently.



Metered Market Monday Ratings
NBC a Competitor Thanks to The Voice; ABC and CBS Noticeably Down

Monday 9/24/12
Metered Market Results

Household
Rating/Share
ABC 9.4/14
NBC 7.6/11
CBS 5.9/ 9
Fox 3.9/ 6
CW 0.4/ 1

———-

-Percent Change from the Year-Ago Opening Season Monday (on 9/19/11)
NBC: +111, Fox: – 7, ABC: -23, CW: -43, CBS: -44

———-

-Winners:
Dancing With the Stars (ABC), The Voice (NBC), Castle (ABC), Revolution (NBC)

-Honorable Mention:
How I Met Your Mother (CBS), 2 Broke Girls (CBS)

-Losers (excluding repeats):
Partners (CBS), The L.A. Complex (CW), The Mob Doctor (Fox)

———-

Ratings Breakdown:
On your mark, get set…go! It is the official start of the new TV season. Led by the two-hour season premiere of Dancing With the Stars, ABC won this first night of 2012-13 in the overnights. But the Monday tide has turned courtesy of The Voice, which is poised to lead NBC to victory among adults 18-49. Opposite The Voice, dominant Dancing With the Stars, featuring its first-ever all-star edition, dipped by 24 percent from the year-ago season-opener with a 10.4 rating/15 share from 8-10 p.m. (versus a 13.6/20 on 9/19/11). While Dancing With the Stars still managed to win in the overnights for the evening, the double-digit percent loss is concerning.

Dancing With the Stars led into the fifth season-premiere of older skewing Castle at a 7.4/12 in the overnights at 10 p.m., which versus the year-ago opener (9.2/15 on 9/19/11) was down by 20 percent. Castle, of course, is dependent on the lead-in support from Dancing With the Stars. If Dancing is down, so is Castle.

The Voice on NBC, meanwhile, finished a solid second behind Dancing With the Stars with an 8.2/12 in the overnights from 8-10 p.m. And that, comparably, built by a whopping 134 percent from a two-hour edition of former time period occupant The Sing Off on the year-ago opening Monday (3.5/ 5 on 9/19/11). Needless to say, it was the right decision for NBC to air a fall edition of The Voice.

At 10 p.m. on NBC was week two of new drama Revolution, which finished second (ahead of the season-premiere of Hawaii Five-O on CBS) with a 6.3/11. Comparably, Revolution bested the series-premiere of short-lived former time period occupant The Playboy Club (3.9/ 6 on 9/19/11) by a hefty 62 percent. And the erosion from last Monday’s inflated series-premiere (7.9/13 on 9/17/12) was a typical 20 percent. Right now, Revolution is still clearly a “winner.”



CBS, unfortunately, has sprung a leak. While you have to take into consideration the mammoth sampling for Ashton Kutcher on Two and a Half Men last fall, a 5.9 metered market rating overall in primetime is still about 25-percent below what the network eventually settled in at on Monday in fourth quarter. Season eight of How I Met Your Mother scored a respectable third-place 6.2/ 9 in the overnights at 8 p.m. (down 22 percent from the 8.0/12 for the one-hour series-opener on 9/19/11). And that will certainly still give CBS traction in the time period among adults 18-49. But the series-premiere of sitcom Partners dipped to fourth with a 4.7/ 7 at 8:30 p.m., which was down by a hefty 40 percent from the time period debut of former occupant 2 Broke Girls (7.9/11 on 9/26/11). All things considered (lead-in, competition, year-ago time period performance, the buzz factor, etc.), consider Partners DOA.

Thankfully for CBS, relocated 2 Broke Girls rose to a 6.8/10 at 9 p.m. But that was still down by double-digits even after the dust settled with Ashton Kutcher on former time period occupant Two and a Half Men. Compatible Mike & Molly opened season three with a 6.3/ 9 at 9:30 p.m. (#3), but that was off by a noticeable 28 percent from its year-ago season-opener (8.8/13 on 9/26/11). And the weaker lead-in support resulted in a third-place 5.8/ 9 for the third season-premiere of Hawaii Five-O at 10 p.m., which was 27 percent below its year-ago premiere (8.0/13 on 9/19/11).

Partners on CBS, no doubt, could cause the network considerable trouble on Monday. And moving 2 Broke Girls into the 9 p.m. half-hour might have been premature.

In week two news, the cancellation clock is already ticking on Mob Doctor. The new Fox drama dipped to a mere 2.7/ 4 in the overnights from 9-10 p.m. (distant #4), with erosion of 27 percent from its week-ago launch (3.7/ 6 on 9/17). And retention out of the 8:30 p.m. portion of Bones (#3: 5.1/ 7) was only 53 percent. The Mob Doctor or Partners could ultimately be the first new series cancellation of the season.

Overall, Bones scored a respectable 5.1/ 7 (#3) from 8-9 p.m., which trailed the debut of year-ago failed time period occupant Terra Nova (6.4/ 9 on 9/26/11) by 20 percent.

The CW capped off this first night of the new TV season with back-to-back episodes of dud Canadian drama The L.A. Complex at an almost invisible 0.4/ 1 in the overnights from 8-10 p.m. The new seasons of 90210 and Gossip Girl do not begin until Oct. 8.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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