METERED MARKET THURSDAY RATINGS
Strong Sampling for Rob! on CBS; Weak The Finder (Fox) and The Firm (NBC)
Metered Market Results
ABC 5.4/ 9
Fox 4.8/ 8
NBC 3.3/ 5
CW 2.0/ 3
-Percent Change from Year-Ago Evening – Thursday 1/13/11
CW: +100, Fox: +50, NBC: +43, CBS: +37, ABC: -18
The Big Bang Theory (CBS), Rob! (CBS), Person of Interest (CBS), The Mentalist (CBS)
-Down but Not Out:
Grey’s Anatomy (ABC)
-Losers (excluding repeats):
The Finder (Fox), Up All Night (NBC), The Secret Circle (CW), The Firm (NBC)
It was an easy Thursday overnight victory for CBS, which bested No. 2 ABC by a hefty 70 percent with a first-place finish in each of the six half-hours. Third overall was Fox, followed by NBC and The CW, which continues to benefit from The Vampire Diaries.
In series-premiere news, sitcom Rob! opened on CBS with a very solid (and dominant) 8.3 rating/13 share in the overnights at 8:30 p.m. Comparably, this outdelivered the debut of short-lived fall occupant How To Be a Gentleman (5.5/ 9 on 9/29/11) by 51 percent, with retention out of The Big Bang Theory (10.3/16 at 8 p.m. – No.1 for the evening) of 81 percent. Consider this a winning start for Rob!
With stronger lead-in support, lead-out Person of Interest rose to a series-high 9.4/14 in the overnights from 9-10 p.m., followed by The Mentalist at a dominant 8.8/15 at 10 p.m.
In the second series-debut of the evening, Bones spin-off The Finder on Fox disappointed at a third-place 3.8/ 6 in the overnights at 9 p.m. Comparably, former time period occupant Bones opened its season with a 6.6/10 in the time period on 11/3/11, which was a loss of 42 percent. Retention out of Bones at 8 p.m. (#3. 5.9/10), meanwhile, was just 64 percent for The Finder. The biggest challenge for The Finder, no doubt, might be finding an audience.
In season-premiere news, sitcom 30 Rock returned to NBC with a fourth-place 3.6/ 6 in the overnights at 8 p.m., which was 29 percent above opening levels for former occupant Community on 9/22/11 (2.8/ 5). Parks and Recreation was next with a 3.2/ 5 at 8:30 p.m. (#4), followed by demo friendly The Office (#3: 4.1/ 6) and relocated Up All Night (#4: 3.0/ 5) from 9-10 p.m. Comparably, Up All Night was 40 percent below the debut of former time period occupant Whitney (5.0/ 8 on 9/23/11), with retention out of The Office of 73 percent.
In time period-premiere news, drama The Firm on NBC finished a distant third at 10 p.m. with a 2.9/ 5. Former failed occupant Prime Suspect debuted in this hour with a 4.6/ 8 on 9/22/11. Needless to say, NBC may want to rethink that 22-episode order.
Elsewhere, ABC had nothing unusual to report with its combination of Wipeout (#3: 4.1/ 6), Grey’s Anatomy (#2: 7.3/11) and Private Practice (#2: 4.9/ 8). And The CW capped off the evening with its top-rated series, The Vampire Diaries (#5: 2.4/ 4) and freshman drama The Secret Circle (#5: 1.6/ 2), which dipped by 33 percent. Year-to-year, aging Grey’s Anatomy slipped by 21 percent.
Source: Nielsen Media Research data
Posted by DarkUFO at Friday, January 13, 2012 37 CommentsBones Cancelled Shows Grey's Anatomy Parks and Recreation Person of Interest Ratings The Big Bang Theory The Mentalist Vampire Diaries
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