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Ratings News - 5th December 2011 *Full Tables Added*



NETWORK
Weekend Rating Results

SUNDAY 12/04/11 Metered Markets

Household
Rating/Share
NBC 9.1/14
Fox 9.1/14
CBS 7.4/11
ABC 4.9/ 8

-Percent Change from Year-Ago Evening – 12/05/10:
Fox: +11, CBS: - 1, ABC: -14, NBC: -17

----------

-Winners:
The OT (Fox), Sunday Night Football: Detroit at New Orleans (NBC), Once Upon a Time (ABC)

-Fading Fast:
Desperate Housewives (ABC)

-Losers (excluding repeats):
Allen Gregory (Fox), American Dad (Fox), Pan Am (ABC)

----------

-Ratings Breakdown:
NBC and Fox tied for first in the Sunday overnights, with Fox benefitting significantly by the estimated 20.5 rating/33 share for the primetime football overrun in the 7 p.m. half-hour. CBS finished third overall, followed by ABC.

Detroit at New Orleans on NBC’s Sunday Night Football averaged an 11.9/18 from 8:30-11 p.m., which was 18 percent below Pittsburgh vs. Baltimore on the year-ago match-up (14.6/22 on 12/05/10). Here is the half-hour breakdown:

Sunday Night Football (NBC)
8:30 p.m.: 12.1/18 (#1)
9:00 p.m.: 12.2/18 (#1)
9:30 p.m.: 12.0/18 (#1)
10:00 p.m.: 11.4/18 (#1)
10:30 p.m.: 12.0/20 (#1)

Earlier in the evening, Football Night in American on NBC fared as follows:

Football Night in America (NBC)
7:00 p.m.: 1.6/ 3 (#4)
7:30 p.m.: 2.8/ 4 (#4)
8:00 p.m.: 8.3/13 (#2)

The OT on Fox, of course, had a huge performance out of that 20.5/33 for the primetime football overrun, with a very dominant 16.9/27 in the overnights at 7:30 p.m. Veteran The Simpsons dipped to fourth at 8 p.m., however, with a 5.9/ 9, while soon-to-depart Allen Gregory at 8:30 p.m. scored a 3.4/ 5. Family Guy at 9 p.m. built by 35 percent, with a 4.6/ 7 (#4), followed by American Dad at a 3.3/ 5 at 9:30 p.m. (#4).

As a reminder, repeats of the first season of animated Bob’s Burger’s on Fox will air at 7 p.m. beginning on Jan. 8, with the rest of the evening remaining intact. Napoleon Dynamite, the animated spin-off of the theatrical of the same name, debuts out of The Simpsons (and in place of Allen Gregory) Sundays at 8:30 p.m. beginning on Jan. 15. Season two of Bob Burgers steps in for Napoleon Dynamite effective on March 11.

Over at CBS there was nothing unusual to report with its line-up of 60 Minutes (#2: 8.5/13), The Amazing Race (#2t: 6.4/10), The Good Wife (#2: 7.3/11) and CSI: Miami (#2: 7.4/12). While the entire line-up was on par from one year earlier (which included Undercover Boss at 9 p.m.), the lack of young adult interest on this evening is a definite concern.

On ABC, the Sunday standout remains recently introduced Once Upon a Time (#2t, 6.5/10 at 8 p.m.), which increased from lead-in America’s Funniest Home Videos (#3: 3.8/ 6 at 7 p.m.) by a hefty 71 percent. One year earlier, former time period occupant Extreme Makeover: Home Edition was considerably weaker at a 4.9/ 7 on 12/05/10. Soon-to-conclude Desperate Housewives (#3: 5.9/ 9 at 9 p.m.: down 26 percent from one year earlier) is wise to call it quits, while also departing Pan Am earned its cancellation stripes with a last-place 3.7/ 6 at 10 p.m. Compared to year-ago occupant Brothers & Sisters (5.8/ 9 on 12/05/10), Pan Am was down by 26 percent.

As a reminder, GCB (formerly Good Christian Belles), which comes from Sex and the City creator Darren Starr, debuts on ABC Sundays at 10 p.m. out of Desperate Housewives on March 4. Based on the book, a recently divorced mother of two (Leslie Bibb) moves back to the affluent Texas neighborhood where she grew up and discovers a malicious group of women in the Christian community.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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