A survey of ad-buyers' predictions of broadcast shows' commercial ratings this fall suggests Sunday will, as usual, be the night that offers the most viewership for advertisements. This year, however, it will be followed by Wednesday evening, not Thursday as has often been the case.
But the power of those programs isn't enough to offset a decline in commercial ratings for the evening, according to the survey. New Thursday programs such as CBS's "Person of Interest" and ABC's "Charlie's Angels" won't deliver C3 ratings above the inhabitants of their time slots last season, "My Generation" and "CSI," buyers in the survey predicted.
Source Adage
Advertisers expect Charlie's Angels and Person of Interest to flop
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