THE ORIGINALS AND SUPERNATURAL PAIR FOR THE CW’S MOST WATCHED TUESDAY IN MORE THAN FIVE YEARS
THE ORIGINALS Hits Series High in Total Viewers
SUPERNATURAL Matches Season Highs in Key Demos, Draws More Viewers Than Fox in its Time Period
December 4, 2013 (Burbank, CA) – The fall finales of THE ORIGINALS and SUPERNATURAL paired to give The CW its most-watched (2.45 million) Tuesday night in more than five years (since 11/4/2008), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, December 3, 2013.
Last night's episode of THE ORIGINALS was the series most watched (2.44 million) to date, and tied its series high in adults 18-49 (1.1/3). THE ORIGINALS was up +3% week to week in total viewers, up +8% in women 18-34 (1.4/5), and was even week to week in adults 18-34 (1.0/4) and in adults 18-49.
SUPERNATURAL matched its season highs in adults 18-34 (1.1/4), and in women 18-34 (1.4/4), and tied its second-highest rating in adults 18-49 (1.1/3). It was its most watched episode (2.45 million) since the season premiere on 10/8/13. Week to week, SUPERNATURAL was up +38% in adults 18-34, +2% in total viewers, and +56% in women 18-34.
The CW ranked #3 for the night (8-10 pm) among the broadcast networks in adults 18-34. In the 9-10 pm time period, SUPERNATURAL drew more total viewers than Fox, and tied Fox in A18-49.
Week to week, The CW's Tuesday night (8-10 pm) was up +11% in adults 18-34 (1.0/4), +27% in women 18-34 (1.4/4), +3% in total viewers and steady in adults 18-49. For the night, The CW matched season highs in adults 18-34, women 18-34, and adults 18-49.
THE ORIGINALS and SUPERNATURAL both see significant time-shifting and digital viewing, beyond same-day broadcast viewing. THE ORIGINALS has averaged a +73% increase this season in Live + 7 Day viewing over Live + Same Day among adults 18-34, an +86% gain in women 18-34, a +68% jump in adults 18-49 this season, and a +53% increase in total viewers. SUPERNATURAL averages a +46% gain in adults 18-34, a +47% increase in women 18-34, a +45% jump in adults 18-49, and a +41% increase in total viewers in L+7 versus L+SD data. SUPERNATURAL has also seen a +52% increase in its digital viewing versus last season, while THE ORIGINALS has already become The CW’s second most-streamed series across its digital platforms.
Source: CW
THE ORIGINALS Hits Series High in Total Viewers
SUPERNATURAL Matches Season Highs in Key Demos, Draws More Viewers Than Fox in its Time Period
December 4, 2013 (Burbank, CA) – The fall finales of THE ORIGINALS and SUPERNATURAL paired to give The CW its most-watched (2.45 million) Tuesday night in more than five years (since 11/4/2008), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, December 3, 2013.
Last night's episode of THE ORIGINALS was the series most watched (2.44 million) to date, and tied its series high in adults 18-49 (1.1/3). THE ORIGINALS was up +3% week to week in total viewers, up +8% in women 18-34 (1.4/5), and was even week to week in adults 18-34 (1.0/4) and in adults 18-49.
SUPERNATURAL matched its season highs in adults 18-34 (1.1/4), and in women 18-34 (1.4/4), and tied its second-highest rating in adults 18-49 (1.1/3). It was its most watched episode (2.45 million) since the season premiere on 10/8/13. Week to week, SUPERNATURAL was up +38% in adults 18-34, +2% in total viewers, and +56% in women 18-34.
The CW ranked #3 for the night (8-10 pm) among the broadcast networks in adults 18-34. In the 9-10 pm time period, SUPERNATURAL drew more total viewers than Fox, and tied Fox in A18-49.
Week to week, The CW's Tuesday night (8-10 pm) was up +11% in adults 18-34 (1.0/4), +27% in women 18-34 (1.4/4), +3% in total viewers and steady in adults 18-49. For the night, The CW matched season highs in adults 18-34, women 18-34, and adults 18-49.
THE ORIGINALS and SUPERNATURAL both see significant time-shifting and digital viewing, beyond same-day broadcast viewing. THE ORIGINALS has averaged a +73% increase this season in Live + 7 Day viewing over Live + Same Day among adults 18-34, an +86% gain in women 18-34, a +68% jump in adults 18-49 this season, and a +53% increase in total viewers. SUPERNATURAL averages a +46% gain in adults 18-34, a +47% increase in women 18-34, a +45% jump in adults 18-49, and a +41% increase in total viewers in L+7 versus L+SD data. SUPERNATURAL has also seen a +52% increase in its digital viewing versus last season, while THE ORIGINALS has already become The CW’s second most-streamed series across its digital platforms.
Source: CW
Is it just me or does this news emerge every few weeks?
ReplyDeletehttp://www.spoilertv.com/2013/10/supernatural-and-originals-give-cw-its.html
ReplyDeleteIt was four instead of five the last time.
Ah, that's it. Two well paired shows, clearly.
ReplyDeleteWhen the CW announced that these two shows were being paired up I thought it was an awful scheduling decision. I'm over the moon that I was wrong. Brilliant stuff.
ReplyDeleteHaha it does seem that way.
ReplyDeleteOf course it did good bc CBS has a hiatus week till next week lol
ReplyDeleteIt's a winning combo.
ReplyDeleteYou say that like CBS has been killing them, but the numbers are not much different from when both NCISs are on. SPN usually has a 1. DVR/Hoppers are a wonderful thing. lol
ReplyDeleteClearly they have different audiences. The Originals and Supernatural are probably the only two shows that aren't affected by NCIS.
ReplyDeleteAs someone who thought the shows would be a bad fit and The Voice would hurt SPN, I'm happy to admit I was wrong. I hope that continues into next year.
ReplyDeleteGood for Supernatural and Originals, great team on Tuesdays.
ReplyDelete