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Defiance breaks ratings records for Syfy

16 Apr 2013

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NEW EARTH. NEW RULES. NEW RECORDS!

SYFY’S TRANSMEDIA EVENT DEFIANCE MOST-WATCHED SCRIPTED SERIES PREMIERE AMONG ADULTS 18-49 SINCE 2006

2.7 MILLION TOTAL VIEWERS, 1.4 MILLION ADULTS 25-54 AND 1.3 MILLION ADULTS 18-49

MORE THAN SIX MILLION GAMEPLAY HOURS WORLDWIDE

RECORD NUMBER OF SOCIAL EXPOSURES

NEW YORK – April 16, 2013 – New Earth. New Rules. New Records. Syfy’s groundbreaking transmedia event Defiance became the channel’s most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

Defiance also delivered Syfy’s top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy’s best series premiere day and its most social scripted telecast ever. It outperformed HBO’s Game of Thrones and The Newsroom, FX’s The Americans, TNT’s Falling Skies and MTV’s Teen Wolf on their respective premiere days. In addition, Syfy Sync – Syfy’s second screen tablet offering - posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

Defiance became Syfy.com’s best series premiere day ever in uniques, page views and visits, while ranking as the #1 section of Syfy’s Digital Portfolio across key metrics.

Defiance is NBC Universal’s biggest day-and-date launch ever, premiering in over 55 countries on April 15th and 16th including the UK, Canada, Germany and France.

Beginning next Monday, April 22, Defiance will assume its regular 9PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10PM, comprising Syfy’s Powerful Mondays programming bloc

Source: syfy

12 comments:

  1. InvestedInYourFuture16 April 2013 at 19:26

    Well this show is off to a great start. Hopefully it retains the ratings.

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  2. YES!!!! REAL SCI-FI is BACK!!!

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  3. It will be more interesting to see the ratings for the following episodes. Of course A LOT of people tuned in to the pilot (after all the media hype) to check it out! I hope the ratings stay high and the show continues on a good quality level...

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  4. Nice! Cautiously optimistic since there is usually a drop the second week!

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  5. Cool, hopefully those rating will be sustained. The premiere definitely set up a lot and has a lot of potential as a show.

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  6. Blah blah blah PR bs. To be honest the ratings aren't that awesome since the show was promoted very strongly. Imo it'll drop to a normal SyFy level in a few episodes.

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  7. Awesome! Hopefully this holds.

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  8. Hope the success of the show will encourage SyFy to pick up some of its sci-fi shows in development and help bring the genre back!

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  9. the ratings are very good, actually for Syfy standards. I agree though it probaly will drop to normal amounts in a few episodes from now. But it's still higher right now then anything on Syfy, which is quite Impressive. The show performed a lot better then I expected I was only expecting being human type numbers

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  10. Yay!!!! Sci-Fi is back!!!!

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  11. I am glad that SyFy is going to beck to scripted Sci Fi shows!

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  12. Just went onto the Playstation Store today to discover that both the standard and HD versions of the pilot are....... FREE!!! No explanation why, non needed!

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