Biggest shows among the 18-49 key demographic :
1. The Walking Dead season 3 part I (AMC) : 7.99 million.
2. Jersey Shore (MTV) : 4.30 million.
3. Sons of Anarchy season 5 (FX) : 4.10 million.
4. Kourtney and Kim Take New York (E!) : 3.33 million.
5. Teen Mom II (MTV) : 3.21 million.
6. American Horror Story season 2 (FX) : 3.03 million.
7. Pawn Stars (History) : 2.99 million.
8. Storage Wars (A&E) : 2.92 million.
9. Gold Rush (Discovery) : 2.79 million.
10. Tosh.0 (Comedy Central) : 2.74 million.
11. Teen Mom (MTV) : 2.69 million.
12. Suits season 2 part I (USA) : 2.66 million.
13. Keeping Up with the Kardashians (E!) : 2.63 million.
14. Falling Skies season 2 (TNT) : 2.62 million.
15. Love and Hip Hop Atlanta (VH1) : 2.62 million.
16. Breaking Bad season 5 part I (AMC) : 2.58 million.
17. Swamp People (History) : 2.53 million.
18. Real Housewives of New Jersey (Bravo) : 2.48 million.
19. South Park season 16 (Comedy Central) : 2.43 million.
20. Anger Management season 1 (FX) : 2.33 million.
Biggest shows among total viewers :
1. The Walking Dead season 3 part I (AMC) : 11.79 million.
2. The Closer season 7 part II (TNT) : 8.66 million.
3. Rizzoli & Isles season 3 part I (TNT) : 7.41 million.
4. Major Crimes season 1 (TNT) : 7.01 million.
5. Pawn Stars (History) : 6.30 million.
6. Perception season 1 (TNT) : 6.18 million.
7. Dallas season 1 (TNT) : 6.05 million.
8. Sons of Anarchy season 5 (FX) : 6.05 million.
9. Suits season 2 part I (USA) : 6.00 million.
10. Jersey Shore (MTV) : 5.91 million.
11. Royal Pains season 4 (USA) : 5.67 million.
12. Falling Skies season 2 (TNT) : 5.59 million.
13. Burn Notice season 6 (USA) : 5.59 million.
14. Storage Wars (A&E) : 5.55 million.
15. Longmire season 1 (A&E) : 5.46 million.
16. Gold Rush (Discovery) : 5.25 million.
17. Covert Affairs season 3 (USA) : 5.24 million.
18. American Pickers (History) : 5.20 million.
19. Swamp People (History) : 5.20 million.
20. In Plain Sight season 5 (USA) : 5.03 million.
Data : Final Live+7 ratings (Dec 26, 2011 -> Nov 25, 2012). 2-telecast minumum.
Source.
That is a lot of bad reality TV, really happy to see Breaking Bad in the top 20 though.
ReplyDeleteRizzoli and Isles!!!
ReplyDeleteThe thing that scares me most is that those "bad reality" TV shows are all in the Top 20 list of the 18-49 key demo. If you look at total viewers very few of the reality tripe is in the Top 20.
ReplyDeleteWith networks wanting to target that key demo, and so many crappy reality shows in the key demo Top 20, I fear more and more of them will be on the air since they are so cheap to produce.... Sigh.
Yeah the cheapness is such a key factor in the rise of reality TV I think, why spend millions on a decent drama which doesn't get the demos when you can just follow a bunch of idiots around with a camera crew. It is depressing.
ReplyDeleteThough I dislike the Walking Dead at least is is going against the ride of reality TV and doing well.
I agree for example, people say X Factor USA is expensive with it's 5 million dollar prize and salary judges but it's still cheaper than some comedy or especially a drama.
ReplyDeleteBy networks, I think you should change the word to advertisers. CBS has been forever trying to get more $ for the 25-54 age range and it's not working.
BTW a little off topic but this topic is sort of relevant: http://www.deadline.com/2012/12/cbs-tv-ad-sales-change-c7/
"CBS Would Be The Only Winner If TV Ad Ratings Include 7-Day Viewing"
and then this comment here:
Ad budgets are all going towards online/mobile media. No worries about ad timing. You need X people to see Y ad at exactly Z time? You’ll get precisely what you pay for, and with much firmer proof than the wonky Nielsens. And when TV all moves to streaming, this situation will be resolved, although content makers will face a different problem, that advertisers will finally have proof that they haven’t been getting their money’s worth, and since people can evade ads even more efficiently online, the downward pressure on ad rates will intensify.
i predict that the only ad-supported “TV” will be cheap reality shows etc, while anything quality will require direct payment by viewers.
This line: "anything quality will require direct payment by viewers." is something I'm not looking forward to.
I think we are already there honestly.
ReplyDeleteI cannot think of a "quality" show on network TV. There is a reason basic cable and premium cable has been cleaning up on the awards for the last 5 or so years, they are of much higher quality as a rule.
Don't get me wrong, I enjoy a number of network TV shows, but there very, very few of them I consider to be consistent high quality.
Not coincidentally those series tend to skew older and have low key demo ratings.
I do wonder with the ratings of Walking Dead and Sons of Anarchy, etc will the networks tolerance for "low key demo ratings" be as forgiving as the years go on. Like when will a 1.0 be too "low" for them?
ReplyDeleteIf the economy gets worse, how many would be willing to subscribe to hbo, showtime, starz, etc?
Can netflix put out more than 2 shows at a time and not be failures?
Basically the ads people we're the buffer between us having to put up the bucks to pay for this entertainment (other than the basic cable bill). Then again, I'm just being spoiled and would rather the networks get higher carriage fees and put this off for a LONG while...
I just have no idea how much of a difference ad revenue is for a series with 6 or 7 million total viewers and a 2.5+ demo and a series with over 10 million total viewers and a 1.5 demo. Logic says that having more viewers should make up some of the gap of not having as many "target" viewers...
ReplyDeleteI am very interested to see how the Netflix formula works out....
I mean for low cost shows like Lilyhammer or shows with existing fanbases like Arrested Development I can see it working fine. I really have no idea how their more high concept original dramas like House of Cards and Hemlock Grove.
I just find it odd that networks have shifted focus so much over the years. Look at the "hit" series from a couple decades ago and many of them would skew old and be in danger of cancellation today I think...
Ad's people have probably compartmentalized certain age groups in exchange for more "efficient" and "cheaper" avenue of getting their message out.
ReplyDeleteIt's been said on tvbtn that the networks follow the ads.Where the ad's people go, they will follow.
Go Walking Dead!!!!!
ReplyDelete