Ratings News - 24th October 2012 *Full Tables Posted*

Metered Market Tuesday Ratings
CBS Wins; Sluggish Happy Endings and Apartment 23 on ABC

Tuesday 10/23/12
Metered Market Results

Household
Rating/Share
CBS 9.6/15
ABC 5.7/ 9
NBC 4.9/ 8
Fox 3.0/ 5
CW 1.1/ 2

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-Percent Change from Year-Ago Evening – Tuesday 10/25/11
NBC: +58, CW: +57, CBS: no change, ABC: -25, Fox: -61

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-Winners:
NCIS (CBS), Dancing With the Stars (ABC), The Voice (NBC), NCIS: Los Angeles (CBS)

-Disappointing:
Don’t Trust the B_____ in Apartment 23 (ABC), The New Normal (NBC)

-Losers (excluding repeats):
Raising Hope (Fox), Ben and Kate (Fox), Hart of Dixie (CW), Emily Owens, M.D. (CW)

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-Ratings Breakdown:
CBS led this fifth Tuesday of the 2012-13 season in the overnights, beating the No. 2 and No. 3 networks, ABC and NBC, by 68 percent and 96 percent, respectively. But the variation between adults 18-49 will certainly be tighter between CBS and the home of The Voice, NBC.

NCIS on CBS led the 8 p.m. hour, as usual, with an 11.2 rating/17 share in the overnights. But there was plenty of room for Dancing With the Stars (#2: 9.6/15) on ABC and The Voice on NBC (#3: 7.4/12), which proves that three different series can successfully co-exist in a time period. In total, the Big 3 nets scored a 28.2/44 in the overnights thanks to the trio from 8-9 p.m.

Rounding off the 8 p.m. hour were Fox comedies Raising Hope (#4: 2.8/ 4) and Ben and Kate (#4: 2.1/ 3), which dipped from year-ago occupant The X Factor (7.5/12 on 10/25/11) by an average 67 percent, and Hart of Dixie on The CW (#5: 1.2/ 2), which is just not strong enough to anchor the evening.

At 9 p.m., NCIS: Los Angeles on CBS stood well above the competition, with a 10.4/16 in the overnights (and retention out of parent NCIS of a hefty 93 percent). But the reality of the comedies on ABC and NBC was steep erosion from Dancing With the Stars and The Voice. And New Girl on Fox is not the force it once was. In other words: There are too many comedies in the time period.

Season three of Happy Endings on ABC finished a distant second in the 9 p.m. half-hour with a 4.5/ 7, which held only 46 percent of the 8:30 p.m. portion of Dancing With the Stars (9.9/15). Retention for NBC’s Go On out of the 8:30 p.m. portion of The Voice was stronger at 56 percent, and the third-place 4.3/ 7 in the overnights is expected to translate into a notably stronger rating among adults 18-49 than Happy Endings thanks to the support from The Voice. New Girl on Fox, meanwhile, finished fourth with a 3.6/ 6 (which built from lead-in Ben and Kate by a hefty 71 percent).

Both Don’t Trust the B____ in Apartment 23 on ABC and The New Normal on NBC lost noticeable steam at 9:30, with the season two premiere of Apartment 23 (#3: 3.4/ 5) one-tenth of a rating point ahead of The New Normal (#4: 3.3/ 5). Apartment 23 dropped by 24 percent from Happy Endings and The New Normal by 23 percent from Go On, and both faced the first-half of a Tuesday edition of The X Factor on Fox (instead of regularly scheduled The Mindy Project). Results among adults 18-49, of course, will be a better gauge.

Aforementioned The X Factor was below average on Tuesday with a 4.0/ 7 in the overnights from 9:30-10:30 p.m. (9:30 p.m.: #2, 3.7/ 6, 10 p.m.: #2, 4.2/ 7).

In week two news, dramedy Emily Owens, M.D. on The CW scored a 1.1/ 2 in the overnights from 9-10 p.m. (#5), which was eight percent below its DOA performance one week earlier (1.2/ 2 on Oct. 16). But it did, however, hold the limited support from Hart of Dixie.

At 10 p.m., full season renewed drama Vegas on CBS won the hour with a 7.2/12, which was on par with year-ago occupant Unforgettable. Four-week overnight track: 9.4/16 – 7.7/13 – 7.6/13 – 7.2/12). Canceled Private Practice on ABC scored a 4.0/ 7, which was 42 percent below year-ago occupant Body of Proof (6.9/12 on 10/25/11), followed by Parenthood on NBC at a typical last-place 3.5/ 6. Parenthood, of course, does always manage to narrow the gap among adults 18-49.

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights