Ratings News - 9th November 2011 *Full Tables Added*

Metered Market Tuesday Ratings Update
CBS Wins; Considerable Erosion for Fox’s Glee

Tuesday 11/08/11
Metered Market Results

Household
Rating/Share
CBS 10.1/16
ABC 7.4/12
Fox 4.8/ 7
NBC 3.8/ 6
CW 1.4/ 2

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-Percent Change from the Year-Ago Evening (Thursday 11/10/10):
CW: no change, ABC: - 1, CBS: - 5, ABC: - 9, NBC: -10

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-Winners:
NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS)

-Honorable Mention:
Unforgettable (CBS)

-Still Demo Worthy:
New Girl (Fox)

Fading Fast:
Glee (Fox)

Also on the Downside:
The Biggest Loser (NBC)

-Losers:
90210 (CW), Man Up! (ABC), Ringer (CW)

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-Ratings Breakdown:
CBS maintained leadership in the Tuesday overnights, beating second-place ABC by 36 percent. In the distant No. 3 spot was Fox, which has sprung a leak with Glee, followed by NBC and, of course, The CW. Dominance among key adults 18-49 could also fall in CBS’ corner.

As always, NCIS on CBS at 8 p.m. took top-rated overnight honors with a 12.7 rating/20 share at 8 p.m., which was right on par from one year earlier. Next was spin-off NCIS: Los Angeles (#2: 9.8/15 at 9 p.m.), which trailed the live Dancing With the Stars Results Show on ABC (#1: 11.0/17) by 11 percent, followed by full season-renewed Unforgettable at a dominant 8.0/14 at 10 p.m. One year earlier, former Tuesday 10 p.m. occupant The Good Wife was stronger at a 9.1/15 in the overnights on 11/09/10.

Over at ABC, week five of sitcom Last Man Standing, which was just picked up for the remainder of the season, dipped to a series-low 6.1/ 9 (#2) at 8 p.m. Even so, this is still an improvement of 20 percent from the first-half of failed year-ago occupant No Ordinary Family (5.1/ 8 on 11/09/10). Next was week four of Man Up!, which fell 30 percent from Last Man Standing with a third-place 4.3/ 7 at 8:30 p.m. The second-half of No Ordinary Family one year earlier was stronger with a 5.2/ 8 at 8:30 p.m. Four-episode overnight track for Man Up!: 5.2/ 8 – 4.7/ 7 – 4.3/ 7 – 4.3/ 7.

Capping off the evening for ABC was 10 p.m. special In the Spotlight With Robin Roberts: All Access Nashville at a second-place 6.1/10 in the overnights. Compared to failed year-ago occupant Detroit 1-8-7 (5.4/ 9), this was an increase of 13 percent. Retention out of the 9:30 p.m. portion of Dancing With the Stars (11.3/17) was weak, however, at 54 percent.

On Fox, the “too much too soon” syndrome has negatively impacted Glee, which finished a distant second overall in the 8 p.m. hour with a 5.4/ 8. Compared to one year earlier (7.6/11 on 11/09/10), this was a loss of a noticeable 29 percent. With weaker lead-in support, sitcom New Girl at 9 p.m. (#3: 5.0/ 8), which is still poised for time period victory among adults 18-49, scored a third-place 5.0/ 8 at 9 p.m. Compared to its inflated opener on Sept. 20, this is a loss of 32 percent. Take a look at New Girl’s five episode overnight track:

New Girl (Fox)
9/20/11: 7.4/11 (#3)
9/27/11: 6.3/ 9 (#3)
10/04/11: 6.0/ 9 (#3)
11/01/11: 5.1/ 8 (#3)
11/08/1: 5.0/ 8 (#3)

Fox’s sophomore Raising Hope dipped to a fourth-place 3.4/ 5 at 9:30 p.m. -- 32 percent below New Girl.
But this is still a considerable improvement over failed year-ago occupant Running Wilde (2.1/ 3 out of a 3.9/ 6 for Raising Hope at 9 p.m. on 11/09/10).

Elsewhere, The Biggest Loser on NBC remains on the downside with a 4.0/ 6 in the overnights from 8-10 p.m. Compared to one year earlier (4.6/ 7 on 11/09/10), this was a loss of 13 percent. Here is the half-hour breakdown:

The Biggest Loser (NBC)
8:00 p.m.: 3.9/ 6 (#4)
8:30 p.m.: 4.0/ 6 (#4)
9:00 p.m.: 3.8/ 6 (#4)
9:30 p.m.: 4.2/ 6 (33)

At 10 p.m., NBC’s
Parenthood remains out of the competitive loop in the overnights with a distant third-place 3.5/ 6 (which was equal to one year earlier). But demographically it will narrow the gap in the key categories opposite In the Spotlight with Robin Roberts: All Access Nashville and Unforgettable.

The CW capped off the evening with its low-rated combination of 90210 (#5: 1.4/ 2) and recently introduced Ringer (#5: 1.5/ 2), which has not benefited from the added encore exposure in recent weeks.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights