American Horror Story - Interview with Britton & McDermott

Connie, why do you think the audience has not just been good, but the ratings continue to increase week-to-week?
I actually really, really attribute that to Ryan and to Brad, and they listen because you ask the question in that way and you know about my aversion to horror. When we first—even when they were shooting the pilot, I was still very unclear about what the show was going to look like. And what I think is so brilliant about what Ryan and Brad do is that they have a very distinct vision that is so outside the box of anything we’ve ever seen before, and they have such a great talent for bringing that into fruition and that’s what they’ve done. And I think audiences, even audiences who weren’t—it wasn’t their natural inclination to like a show like this, I think audiences are really drawn to and really appreciate being challenged and seeing something that they’ve never seen before.

Dylan do you think this is ultimately a story about the Harmons relinquishing this evil or simply surviving it?
Maybe a little bit of both. I think when I met with Ryan and Brad and Connie, originally we had talked about that this really is a show about a fractured family and what infidelity can do to people, and I think that it’s a metaphor for all the horror of being in a relationship and being in a family and being in a marriage. All that stuff is the horror of it is really the metaphor of this marriage and the house. So, I think it’s a little bit of both to answer your question.

Source: Full interview @ Geek Tyrant