Fall TV - Most Promoted Fall shows update : Revenge, X-Factor and Up All Night continue domination
13 Sept 2011
Cancelled Shows Person of Interest Revenge The New GirlNBC has put the vast majority of on-air promotion time in recent days toward Up All Night, which gets an early preview this Wednesday (September 14) at 10:00 pm after the season finale of America's Got Talent. Up All Night is now up to 840 promotional seconds within hit summer programs on NBC, still clearly the #1 new show priority for the network. Free Agents follows Up All Night on Wednesday at 10:30 and has received only 200 seconds since mid-July.
ABC continues to heavily push Revenge (now up to 735 promotional seconds since mid-July). This is a massive bombardment especially compared to how little it is promoting everything else.
CBS continues to place almost equal bets on Person of Interest and Unforgettable (each with 500-540 promotional seconds).
ON-AIR PROMOTION SCORECARD
Fall Series Promos (in seconds)
In Hit Summer Shows since July 19
FOX X-Factor 970++
New Girl 810
Terra Nova 610
NBC Up All Night 840++
Whitney 615+
Prime Suspect 550
Playboy Club 450
Sing-Off 445+
Free Agents 200
CBS Person of Interest 540+
Unforgettable 500+
2 Broke Girls 360+
A Gifted Man 230
How Be Gentleman 170
ABC Revenge 735++
Charlie's Angels 375
Suburgatory 360
Pan Am 315
Once Upon a Time 120
Last Man Standing 105
ViaShow Buzz Daily
It will be very interesting to see how this compares to ratings.
ReplyDeleteThe Revenge ads are EVERYWHERE. They have even taken over ABCfamily!
ReplyDeleteWhat surprised me is that X Factor (US version) is going to be airing even in my home country (and only two days later than in US), this never happened before.
ReplyDeleteI think CBS may have shot themselves in the foot for Thursday nights. I think Fox will take the lead for this night.
ReplyDelete